CSS Corp’s Chief Executive Officer Manish Tandon Wins Gold Stevie®

CSS Corp, a new-age IT services and technology support company, today announced that its CEO, Manish Tandon, has won a Gold Stevie® in The 17th Annual International Business Awards®. Manish was honoured in the category of ‘Executive of the Year- Computer Services’ as an acknowledgement towards the stellar leadership, impactful Covid-19 response and strong growth achieved under his direction and guidance at CSS Corp.

Organizations are striving to navigate through the new normal in these unprecedented times. Amidst the uncertainty, CSS Corp, under Manish Tandon’s leadership at the helm, has reflected consistent growth and progress for the employees and the organization at large. His technology-led differentiation approach has expedited innovation and digital transformation in the company, with a continued focus on the people front. Tandon’s people-first approach was at the fore when CSS Corp announced salary hikes, variable pay and promotions in April 2020, when the impact of the pandemic was at its highest. Under his leadership, the company has been growing its revenue at a steady double-digit growth rate and is among the few IT services organizations to accelerate its growth post the pandemic.

“It is indeed an honour to be a recipient of the prestigious Stevie Award. This has been possible because of the passion and tireless efforts of the entire CSS Corp family and their indefatigable spirit to conquer and excel against all odds. I am proud of the resilience that the company has shown and accept this award on behalf of the global CSS Corp family,” said Manish Tandon, Chief Executive Officer, CSS Corp.

More than 3,800 nominations from 63 nations, across organizations of all sizes and in virtually every industry, were submitted this year for consideration in a wide range of categories. Stevie Award winners were determined by the average scores of more than 250 executives worldwide.

About CSS Corp

CSS Corp is a new-age IT services and technology support company that harnesses the power of AI, automation, analytics, cloud, and digital to address customer needs. The company partners with leading enterprises to help realize their strategic business outcomes. Its team of 7,500+ technology professionals across 18 global locations is passionate about helping customers differentiate and succeed. For more information, please visit www.csscorp.com

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Engineer’s Day: Industry leaders talk about the innovation brought by engineers

Engineer’s Day is celebrated in India to honour and pay tribute to the greatest Engineer and Bharat Ratna Mokshagundam Visvesvaraya. Today, as we celebrate another year of acknowledgement and pride for the achievements brought in by the engineering community, this is what the leaders across industry vertices have to say about the engineers and the innovation in line.
Sunil Mittal, EVP at CSS Corp -“We are at the cusp of the fourth industrial revolution which is characterised by a fusion of technologies that is blurring the lines between the physical, digital, and biological. Technology is the catalyst in transforming and accelerating progress across every sphere. Engineers are making an impact with their cutting-edge abilities, integrating data platforms, software tools, and digital infrastructure to accomplish results seamlessly and with ease. There is an inherent need for today’s engineers to break out of the mould of being proficient in niche skills, to rapidly move towards design thinking, learning, unlearning and relearning, and being adept in technical skills that transcend boundaries. While we are in the here and now, engineers of the future should endeavour to navigate through this dynamic technology ecosystem and future proof their skills to be attuned and equipped to take on any challenges and construct what the next revolution will hold.”

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International Programmers’ Day: Here’re 5 tips from the tech leaders across the industry

International Programmers’ Day, also known as the “Day of the Programmers” is celebrated on the 256th day of the year to honor the software innovators who continue to change the world, one program at a time.

The day is celebrated based on binary code. Represented by an eight-bit byte, 256 equals 2 to the eighth power. The digit makes it the highest power of 2 that is less than 365. When translated to binary code, the day reads
1 0000 0000. Special, isn’t it?

Since this day is marked to honor and celebrate their nature of innovation, we at TechGig thought to make it more endearing by bringing in advice from the tech leaders across the IT industry. Let’s see what they have to say about the remarkable day.

Brijesh Balakrishnan, SVP – Talent Fulfilment & Digital at CSS Corp- “Fundamental knowledge across a variety of technologies is imperative to stay ahead of the curve, and to scale in this constantly changing technology ecosystem. This is the time to upskill and venture into synergistic learning skills. The onus is upon programmers to continue investing towards their growth and prowess in digital technologies and agile methodologies.”

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Delivering better customer experience in a no-touch world

Businesses need to adapt to a new world order at warp speed. How they meet this moment will influence their trajectory for years to come.

The Covid-19 global humanitarian and economic crisis has left an indelible mark on global consumers.

As the crisis deepens, incremental improvements by organisations to adapt to changing customer behaviour no longer seem to suffice. Beyond the immediate fallout of this pandemic, customer experience has emerged as one of the key challenges facing business leaders.

Leading organisations have instituted new tools such as digital surveys and practices like social listening and sentiment analysis to track, analyse, and act on behavioural signals. Now the bigger challenge is to deliver a customer experience not just to stand out, but to pivot, reassess, innovate, and transform.

What’s visible in the industry

Movement patterns have flipped. Customers are housebound and vulnerable. Employees have atomised and adjusted their daily working practices. Supply chains are being disrupted. Physical stores are increasingly pulling down their shutters.

The customers are now more mindful of their spending. Stay-at-home orders have accelerated the transition from in-person to digital channels. Public safety has become a top priority for businesses and consumers alike in a volatile, uncertain, complex, and ambiguous (VUCA) environment.

No longer can businesses devise strategies based on simple analytics and a gut feel about their customers’ needs and preferences. Businesses must jump years in a few months to offer digital customer experiences that are simple, intuitive, and reliable.

From reactive to proactive crisis management

The traditional crisis-response playbook is now broken. As the companies outline macro scenarios and prepare scenario-based contingency plans of action, the focus of this entire generation of business leaders is shifting from reactive to proactive crisis management.

Businesses have configured senior, dedicated, cross-functional war room teams focussed on tackling immediate challenges, finding innovative operational models and technologies to safeguard liquidity and recover the business today, and retool the business for the future.

To win in the new normal, companies need to identify the current noticeable customer behaviour that will define customer experience in the near term. Companies need to rethink strategic priorities and build capabilities fast to leapfrog stages of customers’ evolution in the new normal and use digitalisation to bolster operations

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CSS Corp Launches Digital Assurance to Bring Automation to UX Testing

We recently talked with CSS Corp about its investments in QA, in particular its new Digital Assurance offering. Digital Assurance targets UX QA, an area that has not had the attention it deserves.

Clients have prioritized investment in continuous testing & automation
While many large organizations have devoted considerable time and effort to continuous testing and functional automation, they have invested only selectively on UX testing. Indeed, demand for UX testing has been limited. Regulation has driven some UX activity, particularly around accessibility testing. The heterogeneity of devices and screen sizes also means organizations spend on compatibility testing. Also, performance testing has become somewhat more UX-centric by tracking performance using end-user metrics.

To a large extent, this is it. QA and UX are two different worlds and do not feed on each other. UX would gain from the automation expertise of QA, while QA would benefit from opening up to new challenges. The world of UX is vast and growing, especially in the space of usability research and testing. But so far, it is not really automated.

CSS Corp has created a UX testing platform with Digital Assurance
So NelsonHall welcomes the investment by CSS Corp to expand the boundaries of UX testing, relying on automation. With Digital Assurance, CSS Corp has aggregated opensource software tools with proprietary accelerators. The scope of Digital Assurance is considerable, ranging from performance testing to usability testing. Within usability testing, CSS Corp has focused on several dimensions, including “appeal,” “navigation,” “search,” and “content & information.”

An example of an engagement where CSS Corp developed an “appeal” feature is for a tier-one cosmetics company, verifying that the color displayed on a screen for a lip pencil was consistent with the company’s color palette. The challenge was one of scale, the client having 3k URLs and color palettes to validate. CSS Corp used computer vision technology to compare images, thereby removing manual comparison for the client’s 78 brands.
Another example is around “search”. CSS Corp has integrated SEO as part of the metrics it tracks. For instance, it will analyze the structure of a website and identify the number of steps end-users need to go through to complete a transaction.

A third example of a feature available in Digital Assurance is in “content & information”. CSS Corp is automating localization testing with spell checks and bundling it with grammar validation and readability analysis.
Alongside these features, CSS Corp has added more common functionality such as performance testing (with end-user KPIs) and sentiment analysis (the classification into different sentiments of opinions gathered on app stores and social networks such as Twitter), along with accessibility testing.

CSS Corp pushes the boundaries of UX testing
We think Digital Assurance has two main benefits. Firstly, CSS Corp is systematically extending the boundaries of UX testing automation. UX research and testing remain labor-intensive activities, and we think the potential for further UX automation is immense (see below). Secondly, CSS Corp is steadily aggregating tools around Digital Assurance and provides an increasingly comprehensive UX testing service.

Potential for UX automation
The potential for automation in UX testing is immense. While QA has focused on test automation, UX research also has the potential for automation. An example is around videos: during the research phase, digital agencies record videos of end-user interviews. Going through these videos is time-consuming. AI bears the promise of focusing on parts of the video through sentiment detection, for instance. Once a website or a mobile app is in production, clients are increasingly correlating its technical performance with its business performance (e.g. through integration with such tools as Google Analytics). Currently, understanding the correlation of multiple events takes time: using intelligent automation will help.

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CSS Corp wins Silver Stevie® Award for its COVID response

CSS Corp, a new-age IT services and technology support company, today announced that it has won the Silver Stevie® Award in the ‘Most Valuable Employer – the Asia Pacific’, a COVID-19 response category in the fifth annual Stevie Awards for Great Employers.

CSS Corp bagged the award for prioritizing employee wellbeing and spearheading initiatives to ensure the holistic growth, development, and progress of its employees during this period of uncertainty.

The company rolled out annual increments, variable pay, and promotions in April 2020 for its global workforce of over 7,000 employees, spread across 18 global locations.

Additionally, advanced salary payments were made to support employees in the worst-hit geographies, along with additional incentives given to CSS Corp’s COVID heroes; the employees who worked round the clock on the business continuity plan.

Being one of the first movers in the industry to transition to a 100 per cent productive work from the home model at the onset of the lockdown, CSS Corp showcased resilience, determination, and fortitude that ensured seamless business continuity.

The company’s proprietary resilience framework – takes a three-pronged approach, which emphasizes preparedness, stabilization, and embracing the new normal.

Throughout this period, the company maintained complete transparency and communication with employees and consistently ensured their safety and wellbeing while factoring in their feedback through surveys.

This ensured that the company was able to adequately support and reassure all its employees. CSS Corp’s CHEER framework for employee engagement, employee assistance programs and dedicated 24/7 counselling support has been instrumental towards ensuring the mental wellbeing of employees while boosting their morale and rendering help wherever required. These initiatives have significantly reduced the attrition levels to all-time lows.

“At the onset of the pandemic, our immediate focus and attention shifted towards the safety and well-being of our employees. I was humbled to see how the employees responded with passion and collaboration towards the measures we introduced. This ensured we were able to not only maintain seamless business continuity for our clients but also do so with all employee interests taken care of. I believe organizations have a great opportunity to lead with empathy and provide certainty to their workforce during these unprecedented times. We are honoured to receive the Silver Stevie award and aim to continue leading, inspiring, and thriving in the new normal with the constant support and faith of our employees,” said Manish Tandon, Chief Executive Officer, CSS Corp.

“In the fifth edition of the Stevie Awards for Great Employers, the judges were impressed by the Stevie winners who – during the crises we’ve confronted this year – continue to dedicate each day to make the lives of their employees and teams better through training, software, work-from-home plans, and more. We are pleased to celebrate them in 2020 and look forward to what they will accomplish in 2021,” said Maggie Gallagher, President of the Stevie Awards.

The Stevie Awards for Great Employers recognizes the world’s best employers and the human resources professionals, teams, achievements, and HR-related products and suppliers who help to create and drive great places to work.

More than 700 nominations from organizations of all sizes were submitted this year for consideration in a wide range of HR-related categories. Especially popular were six free-to-enter COVID-19 Response categories. More than 90 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

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Leveraging Human Intelligence & Automation To Drive Business Outcomes Of Choice

The human brain is known to rely on heterogeneous data associations to enable computational functions. Looking at a granular level, the brain is seen as a control center, and with every lobe comprising billions of cells work together to ensure what is perceived is conceptualized into thoughts and translated into actions. While the left lobe is analytical and responsible for linear thinking, the right lobe is more into creativity and intuition. The memory is a data bank that is leveraged for references, context and tasks that needs instructions. The peripheral nervous system generates a degree of forces through sensory signals for the required external stimuli.

Human brain categorizes tasks based on the degree of imagination and cognitive activity, as represented below.

A screenshot of a cell phone Description automatically generated

The only way humans can liberate themselves from routine tasks and free up time for strategic decision making and innovation is through technology intervention. Automation is a way of applying technology on a task to make it more efficiently executed, enable faster processing of voluminous tasks, reducing turnaround time, and improving the ROI. It is an ideal way to improve operational performance and can also be a strategic lever to sustain a competitive edge. Automating redundant activities by following standard operating procedures can save cost, time, improve workflow efficiencies, thereby reducing human error and increasing accuracy. It also allows employees to take up more challenging activities that can expand their intellect and imagination, leading to better competency and deeper job satisfaction levels.

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CSS Corp trains over 1,000 needful youth in partnership with ICT Academy

CSS Corp, a new-age IT services and technology support company, in partnership with ICT Academy, has trained over 1,000 youth in the past one year on employability skills. This program was part of an initiative started in March 2019. As a part of this initiative, CSS Corp held an extensive training program to skill the youth of rural, urban and low-income family groups in Tamil Nadu on the latest technology and soft skills that helped them to be employable in leading IT companies across the nation. As a result, out of the total trained candidates, close to 700 students have received offer letters from reputed IT/ITeS companies in the country.

The training programs were conducted in 20 colleges across Tamil Nadu that provided 100 hours of intensive activity-based training in soft and technical support skills for over 1000 final year graduating students from engineering, arts and science colleges located in the rural and sub-urban areas of the state.

The students were mentored by CSS Corp employees with mock interviews and group discussions. Moreover, a special focus was on encouraging women participation, in line with CSS Corp’s objective to empower women in the technology sector, which helped secure close to 600 female participants (of the 1000 plus) in the program.

CSS Corp has signed another MOU with ICT Academy towards training a fresh batch of 1,200 students in the states of Tamil Nadu & Karnataka this year. Training will be based on soft skills, tech support skills and emerging technologies (Angular, JavaScript Development Suite, RPA, Selenium 3.0 and SQL database).

Speaking about the initiative, Manish Tandon, Chief Executive Officer, CSS Corp said, “India has a large workforce with skills that need to be honed and upgraded with changing times. With the pandemic looming over us, the globe is witnessing a paradigm shift in the way businesses work. It goes without saying that the need of the hour is for the youth to be trained and skilled across a plethora of disruptive technologies to bend the curve. CSS Corp’s initiative introduces students to skills beyond their regular curriculum and ensures their holistic development across a wide paradigm, enabling them to seek opportunities and truly make their mark in fields of their choice. Each student that has been trained by this program will have the opportunity to showcase their abilities, learn, grow and stay relevant amidst the changes taking place.”

M Sivakumar, Chief Executive Officer, ICT Academy said “Skill development is critical for economic growth and social development. The country presently faces a dual challenge of severe paucity of highly trained, quality labour, as well as non-employability of large sections of the educated workforce that possess little or no job skills. The skill development issue in India is thus pertinent both at the demand and supply level. To meet the supply side challenge, ICT Academy focuses on the skill development of youth as one of its core objectives. CSR is a proper channel to reach the underserved people of the society. The positive economic impact achieved by this initiative is huge and has improved the earning capabilities of not just 5,000 students but 5,000 families with most of them being first-generation employees.”

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Cloud: A silver lining for businesses amidst pandemic

“We have been witnessing a mixed trend in cloud adoption depending on the health of different sectors. While telecom and healthcare companies have significantly increased cloud solutions adoption, the IT & ITES and the BFSI segments have maintained their spend. However, we have witnessed a slight decline in cloud spends by the retail and manufacturing industries, who were heavily affected by the pandemic. As forecast by IDC, as a result of the pandemic, 64% of the organizations in India are expected to increase demand for cloud computing and 56% for cloud software. We witnessed an increased market demand in hybrid cloud migration models, especially in the healthcare sector.”

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