Authored By Mushtaq Ahmad, CIO, CSS Corp
Cloud Wars & Mobile Accords – Trends that could impact CRM in 2020
The CRM software market size is expected to reach USD 80 billion by 2025, and the battles to claim a stake have already begun. At the forefront of the action are some leading technology trends that will shape up the CRM landscape in 2020.
Boost in Cloud-based Services
By moving the on-premise CRM to Cloud, enterprises have brought in substantial real-time intelligence and 360-degree views of customers and prospects. The cloud migration has enabled them to fuse demand chains with supply chains and channelize their digital transformation around their customers. Hassle-free installations, coupled with remote data migration and upgrades, bring in a level of flexibility that on-premise services lack. Moreover, with expenses on hardware, server, and software maintenance eliminated, the Cloud-based CRM makes customers the real winner.