The way we see quality assurance and testing will change forever. The pandemic has brought about a reactive yet deliberate transformation of enterprises’ digital presence and support to customers.
The economic scenario has increased the pressure on customer experience (CX) practitioners to ensure a consistent and seamless user experience (UX) to satisfy customers. While some are doing all they can to deliver a more memorable online experience, others do not seem to have a clear roadmap.
We are seeing unprecedented examples in our daily lives. The streaming wars waged by Amazon Prime and Netflix to pull clients, with machine learning led recommendations, such as ‘because you watched Breaking Bad, you may like Narcos’ algorithms keep their clients glued on. In other examples, cross-selling and up-selling have become pervasive across e-commerce, learning management, and content management.
E-learning providers, for example, have enhanced their online schooling experience after realising that not all teachers, students, and parents are digitally savvy. Cosmetic companies are using augmented reality (AR) for replicating in-store experiences; multi-level marketers are using virtual connect sessions. The consumption patterns of online collaboration and e-learning have gone upwards by more than 20 times when compared to pre-Covid-19 days. Hence, the criticality of deploying an agile and integrated digital assurance framework
CSS Corp is now Movate