Around 15% of companies in Indian cities plan to hire freshers between February and April 2021, shows a survey by learning solutions firm TeamLease Edtech shared exclusively with ET in February 2021. “Despite the Covid-19 pandemic, hiring of freshers continues to be on a strong growth trajectory,” Shantanu Rooj, chief executive of TeamLease EdTech, said. “For the period February-April 2021, freshers hiring intent has improved by 2.5 times from the lockdown period, and, as the economy opens up, it is expected to go up further.”
The survey covered more than 800 companies across 18 sectors and 14 cities, and asked them about their intent to hire graduation freshers from both engineering and non-engineering backgrounds. The top job roles freshers can expect to be employed in are business development or sales professionals, graphic designers, digital marketing associates, content writers and web developers.
IT companies are the top employers, with 24% of them expressing intent to hire, followed by telecom companies (21%) and startups in e-commerce and technology (19%). This is followed by healthcare and pharmaceuticals, fast-moving consumer goods (FMCG) and financial services. The lowest intent to hire was in travel and hospitality.
The top soft skills in demand from employers are reasoning, analytical thinking, complex problem solving, and active learning and critical reasoning. Among technical skills, spreadsheet skills, product/service marketing, data analytics, web development and mobile app development are most in demand.
“Freshers constituted a significant section of our hires. We interviewed and identified over 500 candidates across colleges. The largest chunk joined from October 2020 onwards after completing their college formalities,” says Brijesh Balakrishnan, SVP, Talent Fulfilment and Digital, CSS Corp told TOI in an earlier report.