According to Forrester, 72% of businesses say that improving the customer experience is their top priority. A popular study from NewVoiceMedia says that companies lose more than $62 billion due to poor customer service.
Even with improvements in customer support technologies, most customers find it frustrating to get the right service in quick time from the customer support executives. High quality of customer service has become mandatory for companies, as today’s customers can take to the Internet to complain about service brands.
The use of AI technologies can transform the customer service operations, while reducing operation costs and meeting customer expectations. AI enables convergence of human-centric and machine centric intelligence resulting in improved business agility, operational excellence, resilience and bring about better customer service experiences. Google is pushing the use of cloud-based AI platforms for its customer service. According to Gartner, non-voice interactions in customer support is likely to rise from 55% in 2015 to 85% by the year 2020.