February

Maps that speak the same language as your consumers

Ever wanted to peek into how location-based technology has become essential to modern life? Just glance at your cab driver, checking the map on his phone before every turn. However, it’s not always a smooth drive with the maps (no pun intended). Apart from connectivity and network issues, language is often the main challenge, especially for those who are more comfortable with the local language. For instance, if your destination is a location that, perhaps, has been lost in translation and cannot be found on the map, then you’re in a soup. With more than 4000 written languages in the world (yes!), why on earth should something as critical as a map be limited to a few languages?

As globalization has become the essence of the omnichannel business landscape, there are a plethora of businesses that are looking for language-localization to connect with consumers in their preferred language. At the heart of the operational process of maps-based service-providers like cab aggregators, logistics, hyperlocal businesses, etc., lies the compelling need for translation and transliteration of maps. This would not only pave the way for regional adoption of maps, but also ensure increased ROI for local businesses, and unrivaled customer experiences. However, there are a couple of immediate challenges that need to be addressed in terms of both technology and competency levels.

Challenges for localization of maps

  • One of the primary constraints of producing maps in local languages is the quality of the translation. There are instances when names of certain places cannot be translated into the local language and having them retained in English can make more sense. Again, at times, the text in the native language must be excluded to make it more relevant. As such, translation to a different language needs to be carefully proofed and checked.
  • While many web-based translation tools are widely available, it is important to use a trusted source like native speakers, preferably those with geographic knowledge. For this, you need a strong combination of technology and human competence.
  • For maps being presented in multiple languages, the labels need to fall in the same place on each version of the map. This means the space for the label needs to accommodate the name with maximum letters, ensuring that each label does not overprint another. Also, if a name is changed, it has to be updated in several different languages.

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Interview with Vivian Gomes, Vice President, Marketing, CSS Corp

What is the level of adoption of new technologies such as cloud, big data analytics, and IoT among Indian enterprises?

New age technologies are increasingly changing the way products and services are delivered and consumed. Customers of tomorrow are exploring newer channels and expect personalized, proactive and even pre-emptive services. Companies across various industries are changing their sales and services strategies to attract and retain customers. In this context, businesses need to embrace adaptive and agile technologies to manage millennial expectations and growth.

2018 will see a significant increase in the adoption of technologies like Artificial Intelligence, Big Data Analytics, internet of things (IoT) and Cloud, as organizations adopt a serious approach towards digital transformation.

At CSS Corp, we have started moving aggressively with adoption and investment in customer-centric technologies like AI, analytics, cloud and digital. Our tools offer personalized and context driven insights that empower customer journeys. Some of these include Cognitive CX Platform, a conversational AI platform, Contelli, an intelligent automation platform for IT Operations and Active Insights, AI-powered customer intelligence platform.

Vivian GomesCloud is at the epicenter of all our modernization and transformation programs. Our approach towards cloud migration starts with application and then infrastructure. For example we have transformed the digital marketing ecosystem for a large FMCG retail major. We have developed a complete suite of solutions to shift from a “program” to “continuous delivery” model for cloud adoption through our key cloud solutions like CloudMAP, CloudPATH, and CloudDRIVE. Big Data Analytics and IoT are also important business enablers, and that’s where our customers and prospects are moving towards. Recently we partnered with GE Digital (Predix Platform) to deliver cutting edge Industrial IoT solutions.

What are the key challenges faced while adopting and managing new technologies?

Leaders are constantly looking for ways to leverage the new age solutions like AI, analytics, automation and IoT to win, grow and retain customers. However, this requires a new perspective on the implementation approach and a shift in data integration, standardization, governance, and orchestration strategies.

Enterprises face challenges during AI adoption in identifying the right use cases, data sets, and business processes and while mapping it with customer benefits in terms of revenue, convenience and experience. AI systems can behave unpredictably. A badly implemented AI system can lead to objectionable consequences, including a privacy breach. Companies must carefully evaluate the business processes and system for AI adoption and take into consideration legal, regulatory and ethical implications

Cloud has emerged as a critical enabler of business transformation and innovation – a powerful technology disruptor that constantly challenges the existing IT landscape, compelling enterprises to adopt newer cloud-based paradigms or risk losing the game. But with so many options available, choosing the right migration partner, the right service model, the best-suited deployment option, and the type of workload to be moved, are of paramount significance. Ensuring data privacy and security in cloud adoption is another crucial parameter for consideration.

Today’s digital business environment comes with high risks that will go beyond information technology. Gartner predicts, by 2020, 60 percent of digital businesses will suffer major service failures due to the inability of IT security teams to manage digital risk. As organizations continue to grow in their digital journey, necessary security measures need to be put in place to prevent any damage and not just in the organization but across all entities which form part of the value chain. To have a secure digital infrastructure, rigorous reviewing and upgradation should be done to ensure protection against newer threats. It is also important to come up with a broad approach to manage the risks involved in the digital ecosystem.

At CSS Corp, we follow a consulting-led approach to Digital Transformation which covers all aspects of the enterprise digital transformation journey by leveraging data to deliver superior customer experience. Enterprises can build deeper customer relationships with contextualized and personalized experiences, strategically plan with analytics-driven data intelligence and go to market faster. Our solutions offer personalized and context driven insights that empower customer journeys. Some of these include Cognitive CX Platform, a Conversational AI platform, Contelli, an intelligent automation platform for IT Operations and Active Insights, AI powered Customer Intelligence Platform, to name a few.

Which technology trends are likely to dominate the enterprise space in 2018?

In 2018 some of the key trends that will have an impact on our business and industry are:

a. Conversational Customer Experience: We are moving towards a conversational economy where the voice is the new frontier. A few spoken words to a smart virtual assistant can help accomplish a seemingly complex business transaction. As AI technology is maturing, forward-thinking businesses are plugging in conversational AI in their strategic investment roadmaps to leverage it for their customer service function.

b. Artificial Intelligence: Gartner forecasts that AI will lead to $200 billion in new revenue and 768,000 new positions in 2018 alone. Another study predicted that almost every new software product or service will adopt AI by 2020.  Humungous amounts of data being generated each day have been the main driver as enterprises apply this data driven intelligence to automated machine learning to meet business goals.

c. Contextualization: 2018 will see widespread use of contextual algorithms to solve business problems through contextual automation, contextual security, contextual support, and contextual marketing.  It will be at the epicenter of the success of customer experience programs across industries, especially AI driven solutions.

d. Edge Computing: In 2011, only 20 percent of businesses had completed significant cloud migrations.  Today, the cloud is the default answer for reducing storage costs and creating efficiencies and is established as an enabler of innovation and new business models.  Edge computing is set up to follow a similar path.  Implementations will continue to accelerate, and early adopters are learning how to leverage the full value of the edge for better, not just cheaper, outcomes.

What were the key technology trends witnessed in the enterprise space during 2017?

Demand for personalized consumer experiences across different industries is fueling the explosion of AI. Just as electricity transformed almost everything 100 years ago, today we have a hard time thinking of an industry that AI will not transform in the next several years.

We are moving towards a conversational economy where the voice is the new frontier. A few spoken words to a smart virtual assistant can help accomplish a seemingly complex business transaction. As AI technology matures, forward-thinking businesses are plugging in conversational AI in their strategic investment roadmaps to leverage it for their customer service function. In fact, Gartner predicts that “conversational AI-first” will supersede “cloud-first, mobile-first” as the most important, high-level imperative for the next 10 years.

According to a new report from Juniper Research, smart devices like the Amazon Echo and Google Home will be installed in 55 percent of U.S. households by the year 2022. In fact, RBC Capital Market’s Mark Mahney has predicted that Amazon will generate sales of an additional $10 billion to $11 billion from Alexa-related revenue in 2020.

At CSS Corp, we have embarked on a new journey in AI to disrupt the customer experience ecosystem with a new model called “Conversational X”

Conversational X aims at simplifying and personalizing customer engagements through AI based Voice platforms. We offer AI-based solutions that enable customers to have powerful, impactful conversations with brands and helps them with insights and a new radical vision to solve a challenge.

Our focus and investments in AI are helping brands adopt the right customer engagement and support strategy and help move from traditional models to new age service models that help them identify new revenue streams.

The key tenets of a conversational [x] that can help enterprises and even SMBs to personalize customer interactions are:

Conversational Customer Experience: A new era of customer experience has dawned upon us. Voice assistants and social messaging have given birth to the intelligent experience economy and made the customer experience more conversational than transactional. You can ask Apple’s voice assistant – Siri – to get you weather updates, find out and help you buy specific movies, play your favorite songs and a gamut of other specific activities.

Amazon’s Alexa can help you perform several tasks for you like booking a doctor’s appointment; sports scores and game times; important event dates, hear the latest news; tracking traffic; manage calendars, to-do list and shopping list, set alarms and timers; read Kindle books and play audio books; make purchases; control smart home devices, etc.

Conversational Support: Many B2C businesses are using conversational intelligence with bots as a platform for offering customer support.  We offer tech support services with this new conversational model that would field customers’ questions and help get more real-time access to resolutions. This boosts overall business efficiency and cost-effectiveness.

Conversational Commerce: Conversational commerce refers to real-time customer communication through different messaging applications and chatbots. It fits into each of the distinct steps in the customer purchase journey. These platforms empower businesses to generate a sense of need for their products to potential customers. The chatbots also act as personal shopping assistants to customers by recommending relevant products and even helping with the execution of the purchase.

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Barranquilla, gateway for an Indian multinational to Colombia

The company CSS Corp, dedicated to the service sector, opens its second headquarters in Latin America in the Atlantic capital. They will work with local talent

The capital of the Atlantic will be the gateway to the Colombian market for the multinational of Indian origin CSS Corp, dedicated to the service sector, in what represents the vote of confidence of this business segment for the city.

“The range of local talent, the booming local economy, the compatibility of the language and the investments of the local government in developing bilingual skills make Barranquilla the ideal destination for us in South America”, explained to EL HERALDO , Jayagopi Andhoor, vice president of CSS Corp .

Andhoor added that “the location and the high levels of connectivity and infrastructure” make the city a “favorable place” for real-time global collaboration.

The headquarters in Barranquilla will be the second presence of this firm in Latin America, after its headquarters in Costa Rica, which was installed in 2013.

Plans in Barranquilla

The firm’s office in the city will start operations the first week of May, according to Andhoor’s advance, and the selection of personnel is already underway.

At the moment, 50 new jobs are planned for the opening date, but they clarify that the goal is to reach the end of 2021 with more than 100 collaborators.

The company will also run a long-term talent training program.

“In order to perfect the existing skills in Barranquilla, we will develop a program together with universities and training centers, and train them with the qualities required for the customer support industry , ” said the senior executive.

The Universidad del Norte, the Universidad del Atlántico, the Fundación Santo Domingo and the Sena are part of the institutions with which the training program is being prepared.

Investment destination

Ana María Badel, executive director of ProBarranquilla, pointed out that the arrival of this multinational “confirms the investor’s confidence in the technology sector.”

“Having human talent trained every day makes the territory an export platform for nearshore (United States) and offshore (Spain) services,” added Badel.

According to data from the promotion agency, in 2020 and so far in 2021 five multinationals from the service sector have settled in the city.

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AI-Driven Cognitive Operations Driving Enterprise Agility

AI-defined architecture unifies three typically human characteristics to automate IT and business processes – learning, understanding and solving. Using these skills, cognitive systems today can talk to people, plan and optimize tasks, make forecasts, recognize patterns, and analyze image and voice signals.

IT operation managers are under ever-increasing pressure to increase performance while reducing budgets.  With increasingly complex technologies, increased globalization, and more reliance on technology for critical business capabilities, they face constant pressure to reduce business downtime that negatively impacts customer experience, reduces employee productivity, and leads to loss in revenue.  They face highly advanced security threats, which are amplified by difficulty in having the right security staff with the right skills.  And they are often responsible for managing legacy systems, which come with an extra burden of manual mundane operations and heavy dependency on the IT workforce.

As advancements in technologies create additional pressures on IT operations, they can also provide new forms of relief.  The introduction of cognitive technologies is an increasingly useful solution to these growing problems.

Evolution of Cognitive Technologies

Cognitive has moved dramatically beyond the conceptual stages in 2016, evolving from simple isolated automation systems to integrated enterprise-class digital automation solutions. Today, we have such diverse abilities as Runbook Automation (a sequence of steps leading to the implementation of automated tasks started by a system or user), AI Ops platforms (leveraging big data and AI or machine learning functionality to improve and partially replace a myriad of IT operations processes and tasks), and AI-led Intelligent Automation (context-aware robots that cement a strong foundation for applications and services).

Over the next half a decade, we expect the impact of cognitive technologies on different industries to grow significantly. A recent survey conducted by Deloitte of more than 200 IT executives found that over 64% intend to increase investments in cognitive technologies.  Driven by new investments, AI-led cognitive systems will scale up across industries and functions including financial planning, analysis and decision making.

Simplifying IT Operations with Cognitive

Within the IT operations, cognitive technologies (especially intelligent automation) are the next game changers.  These systems detect and analyze vast quantities of data and automate complete IT processes or workflows while learning and adapting in the process. This key feature allows them to facilitate autonomous and seamless decision making even when there are aberrations in the process implementation. Some of the practical applications include:

1. Predictive Maintenance
Cognitive-based predictive maintenance systems leverage huge data sets to anticipate failures before they happen.  Companies can schedule preventive maintenance before likely failures, while getting important recommendations on how to prevent potential security breaches.

2. Interdependency Analytics
Many current infrastructure and application performance management suites offer visibility to a specific component of the stack, but not full stack visibility, causing the IT workforce to spend increasing amounts of time unraveling and troubleshooting complex environments. Cognitive-based interdependency analytics map relationships between systems, predict events based on dependencies and help engineers make well-informed decisions about data center optimization and planning.

3. Self-healing and Autonomous Remediation
Critical infrastructure, applications and software must be recovered after they crash, powered by either external or internal system breaches.  Until recently, there was no accepted mechanism to automate this.  Now, thanks to three integrated AI-based capabilities (automatic instrumentation, machine learning analytics, and integrated remediation), self-healing and auto-remediation systems can now detect the need of healing resources and utilize them appropriately.

4. Self-learning System and Knowledge Management
Intelligent (AI-based) learning systems, with self-regulated content, support self-oriented learning, enhance performance and generate competitiveness for the enterprises. Knowledge management ensures intelligence is always in reach and yielded in the context of the task. It makes it simple to find relevant information and resources, and offer relevant methods, tools, templates, techniques, and examples.

5. Role of Smart Agents to Manage L0/L1
Smart agents are intelligent and connected AI-based virtual assets. These agents can detect and respond to internal and external environment. With them, enterprises can make an intelligent shift from real-time control to predictive control to ultimately, autonomous control.

A Compelling Value Proposition 

The bottom line is that using cognitive in IT operations is good for the bottom line.  Compared to traditional models, companies can achieve significant operational cost reductions.  Enterprises with limited developer skill set can automate most of the high-volumes, rule-based work processes round-the-clock at the fraction of a cost of a human resource.

But cognitive isn’t just cheaper – it’s also better.  Preventing issues, rather than responding to them, is a win-win for business operations and IT operations.  Thorough understanding of systems, through independency analysis, self-learning and knowledge management, reduced the frequency of issues as well as the time to restore.

Implementing cognitive tools also provides value in the form of critical AI experience.  According to New IDC Spending Guide, global spending on cognitive and AI solutions will achieve a compound annual growth rate of 54.4% through 2020 when revenues will be more than $46 billion, and the US will be the largest market.  It makes sense then to look at IT to lead the charge, adopting them internally first as a precursor to implementation throughout the organization.

Looking to the Future 

AI-defined architecture unifies three typically human characteristics to automate IT and business processes – learning, understanding and solving.  Using these skills, cognitive systems today can talk to people, plan and optimize tasks, make forecasts, recognize patterns, and analyze image and voice signals.  In the not-to-distance future, self-aware machines might possess thoughts, feelings, and consciousness.  As the capabilities of these systems expand, the opportunity to use them in administering IT operations only grows.

 

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Future of customer experience: Virtual experiences infused with a human touch

Customer experience has taken on a new definition and dimension amidst the current COVID-19 crisis. Customer expectations have heightened as purchase priorities have shifted and buying behavior has changed. What was earlier considered as a good customer experience is table-stakes today. Most businesses across all sectors are now keen to reorganize their approach to customers.

Today, brands are toiling hard to deliver experiences to modern, digitally savvy customers through new technologies and tools like real-time messaging, chatbots, artificial intelligence (AI), augmented reality, and self-service.

But we’re getting to see an interesting shift towards ‘buying into companies’ rather than simply ‘buying from them.’ Trust is becoming multidimensional.

In the face of the ongoing pandemic and beyond, the real challenge is not just to stand out but to continue pivoting and innovating for keeping customers hooked.

Prepping for 2021? Here are some emerging trends
Let us unpack what the future of customer experience will look like.

1.Dynamic Customer Engagement: Before COVID hit the world, customer service tended to be more reactive, burdening customers to find the best channel for getting a solution themselves. But no more!

A Gartner research reveals that dynamic customer engagement (DCE) is the way forward. This strategy would help companies deliver differentiated customer experiences by leveraging data to glean actionable insights and offer the next-best-action recommendations to customers proactively.

2.Zero UI: While many brands are busy leveraging AI to automate answering services and manual tasks, intelligently route tickets, and augment messaging for chatbots and human agents to handle queries more efficiently, the technology of Zero UI is likely to catch on soon.

A Forrester research reveals that brands are likely to embrace touchless zero UI (ambient and haptic user interfaces) technology that leverages gesture, voice, and proximity to build and deliver new digital product experiences tailored specifically to each user.

3.From Omnichannel to Channel-less: This is not a trend exclusive to 2021. Most businesses today invest in offering omni-channel experiences to their customers. Some organizations that aligned their messaging, goals, objectives, and design across all devices and channels to offer a seamless omnichannel customer experience have succeeded the most in the recent few years.

However, it is important to evolve the mindset to move beyond the sheer number of channels and the internal processes that bind them. From a customer’s perspective, they do not really care about a channel but the experience. A channel is incidental. A person could even be using two channels simultaneously while interacting with a brand. Hence, it is imperative to create a digital infrastructure that can blur the boundaries between distinct channels and provide a seamless and ubiquitous experience to customers. This is improving with every passing year and the trend will continue.

4.Rise of the Bionic Support: It is being increasingly realized that customers of tomorrow will seek bionic customer service i.e., service that blends digital functionality for speed and convenience, as well as thoughtful and caring human interaction when the customer needs and demands it.

The Boston Consulting Group estimates that making telephony agents bionic could give organizations a competitive advantage of 15 percentage points in cost-to-income ratio, driven by improved cost leverage, deeper relationships, and reduced customer attrition. Such organizations would be more likely to outpace their competitors with their sustainable competitive advantage.

5.Technology is not everything: All relationships have an emotional component. And this holds true for consumer-brand relationship too. Forrester predicts that as and when the pandemic fades and people ease into more in-store experiences, consumers will be favoring brands who have instilled confidence and trust with their actions in the face of the ongoing pandemic on delivering superior customer experience.

According to a Salesforce research, 71% of clients believe companies that have demonstrated more concern and empathy this year have earned more loyalty over time.

Invest in the Right Areas to Invigorate Your Customer Experience Strategy
Adapting well to the post-Covid-19 landscape calls for brands to recognize, that, what worked a year ago is not good enough today.

If organizations are willing to invest in the right areas such as virtual hiring, adequate training and deployment of the latest technologies and tools that meaningfully connect with the business context, they will get ample opportunities to forge stronger relationships with their customers and grow their bottom line.

In 2021, it is recommended that brands focus on turning more empathetic as customers are likely to measure their efforts and value proposition on the human scale. Hence, it makes sense to invest in building a corporate culture with empathy as one of the strongest core values in 2021.

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CSS Corp Wins Big at NETGEAR Support Supplier Conference 2018

CSS Corp, a new-age IT services and technology support company, has been recognized for its exemplary customer support services at the annual NETGEAR Support Supplier Conference 2018, held in Hong Kong on 30, 31 January 2018.

CSS Corp emerged a winner in three categories: Best Contact Center Services for All-around Performance, Best Contact Center Services in Sales and PTS, and for 15 years of Partnership with NETGEAR. The NETGEAR Support Supplier Conference is organized annually by NETGEAR to recognize and celebrate the contributions from their support partners globally.

CSS Corp has been recognized for implementing an outcome-based support model and for its novel adoption of Premium Tech Support (PTS) in support operations that transformed NETGEAR’s cost center into a profit center. PTS is CSS Corp’s flagship solution that has been built based on its extensive experience from supporting companies in the telecom, media and technology sector. PTS offers customers paid support for ‘out of warranty’ or ‘end of life’ devices focused on delivering greater customer satisfaction, new revenue sources, and lower support costs.

Speaking on the recognition, Manish Tandon, Chief Executive Officer, CSS Corp said, “At CSS Corp, we obsessively pursue customer satisfaction. For nearly two decades, we have consistently co-innovated with our clients to create new efficiencies and generate new revenue streams that drive profitability.

As we complete 15 years of enduring partnership with NETGEAR, it is indeed a great honor to be recognized as their key support partner for global operations. This is a testament to our capabilities and resolves to consistently deliver the best value to our clients,” he further added.

About CSS Corp
CSS Corp is a new age IT services and technology support company that harnesses the power of artificial intelligence, automation, analytics, cloud and digital to address customer needs. The company partners with leading enterprises to help realize their strategic business outcomes. Its team of 5,500 technology professionals across 16 global locations is passionate about helping customers differentiate and succeed. For more information, please visit www.csscorp.com.

 

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CSS Corp Wins 2021 Gold Stevie® Award for Sales & Customer Service

CSS Corp, a new-age IT services and technology support company, today announced that it has been presented with Gold Stevie Award in the ‘Best Use of Technology in Customer Service – Computer Industries’ category at the 15th Annual Stevie Awards for Sales & Customer Service, for their customer experience transformation platform.

CSS Corp’s customer experience transformation platform transforms contact center ecosystems holistically across the business application layer, the CRM platform and the CTI system. Clients can pick and choose across a basket of flexible modules with pre-built integrations. Based on the customers’ imperatives, telephony migration to the cloud or CRM re-alignment can also be done to structure an optimized and agile ecosystem.

The platform streamlines end-to-end customer service delivery, across customer acquisition, support, and retention, with an outcome-based approach. It unites the three essential pillars of customer service, namely, customer experience, operational efficiency, and agent productivity, seamlessly with shared intelligence and insights. It leverages cutting-edge technology, including AI, cognitive RPA, analytics, and augmented reality, to deliver customized solutions for clients, and ensure tangible business benefits for them.

Speaking on the occasion, Manish Tandon, Chief Executive Officer, CSS Corp said, “When contact centers faced unprecedented disruptions due to rising customer expectations and the shift to virtual operations during the pandemic, CSS Corp stood strong using its proprietary technology platforms. Our customer experience transformation platform is designed by strategically infusing technology interventions at all stages of the customer journey to drive unprecedented service level consistencies. Winning the Gold Stevie Award is another indicator of our capabilities and positioning to drive unique value creation for our clients as we take a pragmatic approach towards the digital transformation journey.”

“In the toughest working environment in memory for most organizations, 2021 Stevie Award winners still found ways to innovate, grow sales, please their customers, and secure new business,” said Stevie Awards president Maggie Gallagher. “The judges have recognized and rewarded this, and we join them in applauding this year’s winners for their continued success. We look forward to recognizing them on April 14.”

More than 2,300 nominations from organizations of all sizes and in virtually every industry, in 51 nations, were considered in this year’s competition. Winners were determined by the average scores of more than 160 professionals worldwide on nine specialized judging committees.

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CSS Corp wins ‘5th Big Data & Analytics Converge 2018 Award’ for its ‘Active Insights’ Platform

CSS Corp, a new-age IT services and technology support company announced today that it has been selected as a winner of the ‘5th Big Data & Analytics Converge 2018 Award’ in the ‘Best Analytics Service in Customer Analytics’ category. CSS Corp emerged as a winner for its proven capabilities in driving intelligence in customer engagements through its smart analytics platform, Active Insights. The award ceremony took place on 1st February 2018, at Taj Lands End, Mumbai.

CSS Corp was recognized for its unique capabilities that leverage artificial intelligence, machine learning and natural language processing to enable businesses to understand customer experience. CSS Corp’s Active Insights goes beyond traditional analytical models to predict customers’ buying behavior and identify next best actions by applying contextual algorithmic models to historical purchasing behavior.

Speaking on the occasion, Manish Tandon, Chief Executive Officer, CSS Corp said, “At CSS Corp, we are leveraging artificial intelligence and analytics to help clients discover new revenue streams and leverage new efficiencies. Our digital analytics center of excellence is helping transform customer ecosystems, resulting in improved business agility, operational excellence, resilience, and enhanced customer experience.

He added further, “We are delighted to provide a sustainable competitive edge to our customers in their transformational growth journeys. This recognition is a testimony to our growing capabilities to deliver winning results for our clients.

 

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CSS Corp ranks 6th globally in HFS Research for Top Digital Associates Services Companies

CSS Corp, a new-age IT services and technology support company today announced that it has secured the 6th rank globally in HFS Research’s Digital Associates Services Global Top 10 study and 5th rank in voice of the customer category. This report assessed top service providers in the industry for how well they are helping their clients embrace and realize results from deploying technology-driven digital associates solutions in a wide array of business and IT functions.

CSS Corp’s cognitive solutions have evolved from process enabling bots into next generation of digital co-workers. These digital co-workers or digital associates infuse intelligence across the operational ecosystem, driving intelligent automation while empowering and augmenting human workers’ capabilities across enterprise functions like customer service, technical support, IT, HR and more. This drives better strategic business outcomes and improves the overall stakeholder experience. HFS Research recognized CSS Corp for showcasing differentiated use cases driven by proprietary solutions such as its customer experience transformation platform for contact center operations and its advanced AIOps platform, Contelli for IT, and infrastructure operations.

Commenting on the recognition, Manish Tandon, Chief Executive Officer, CSS Corp said, “The on-going global crisis exposed the fragility of a siloed approach to digital transformation attempted through standalone AI and automation initiatives. Businesses worldwide have realized the need to break the organizational siloes and integrate technology across enterprise functions to supplement people and processes with shared intelligence and insights. CSS Corp’s cognitive solutions are more than showcases of cutting-edge innovation as they solve real business problems and drive tangible outcomes across our clients’ enterprises. We are incredibly proud to be the only mid-sized service provider in HFS Digital Associates Services Top 10 list. It motivates us to keep pushing the bar with world-class services and pioneering digital solutions.”

“CSS Corp has significantly and steadily improved its capabilities for greater conversational sophistication and to drive business outcomes for clients across a wider range of services capabilities. The firm showcased some differentiated use cases featuring emerging technology, particularly for its capabilities with incorporating augmented and virtual reality.  This combined with strong ratings from reference clients landed CSS Corp at #5 rank for Voice of the Customer and #6 overall in our ranking.” said Melissa O’Brien, Research VP at HFS Research.

HFS Top 10 Digital Associates Services report, rates 17 reputed service providers on how well each of them performed across a defined series of execution, innovation, and voice of the customer criteria, showcasing the overall leaders and top 10 performers by sub-category.

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