CSS Corp Recognized as a Disruptor in Avasant’s Intelligent Automation Services RadarView™ 2019-2020 Report

Bangalore, Karnataka, India: CSS Corp, a new-age IT services and technology support company, announced today that it has been recognized as a “Disruptor” in Avasant’s Intelligent Automation Services RadarView™ 2019 Report. Avasant acknowledged CSS Corp’s consistent innovation in its RPA solutions and indigenous AI-enabled platforms, Contelli and Active Insights. The report evaluated 24 global service providers against key criteria including scope and quality of portfolio, performance and growth, innovation capabilities, geographic coverage, implementation experience, case studies, and client satisfaction score. Avasant’s report has recognized Contelli and Active Insights, CSS Corp’s homegrown intelligent automation platforms for its adoption of RPA, AI, and analytics in IT processes transformation. The platforms leverage cognitive technologies to drive the customers’ service delivery operations, accelerating growth, and predictability. The context-driven platforms together drive end-to-end automation of both front-office and back-office processes. CSS Corp has used the platforms successfully to fast-track IT automation for its customers across telecom, media, hi-tech, banking, and retail industries.

According to Swapnil Bhatnagar, Research Director, Avasant, “With the advent of more disruptive cognitive technologies, the enterprise journey of intelligent automation has traversed from a rule-based approach to judgment-based automation. CSS Corp’s automation strategy is in tandem with this market opportunity with a clear focus on the contextual adoption of automation for back-end as well as front-end processes by leveraging AI and analytics. This approach, in conjunction with heavy investments made in innovation labs for incubating solutions and reskilling its workforce for the next leap of automation, has made CSS Corp a Disruptor in Avasant’s Intelligent Automation Services RadarView 2019-2020.”

Speaking on occasion, Manish Tandon, CEO, CSS Corp, said, “Being recognized by Avasant as a disruptor in intelligent automation services reinforces our deep expertise and innovation in effectively managing enterprise and IT operations ecosystems. Our cognitive solutions are built with a focus to drive business outcomes for our customers and transform their challenges into opportunities. We will continue to engineer value for our customers through cutting-edge solutions and ensure they stay ahead of the disruption curve in the IT landscape.”

The Intelligent Automation Services RadarView 2019 Report addresses the dual need of the enterprises to leverage both the RPA and the AI-enabled IT automation space, and to identify service providers that span both. Avasant’s RadarView™ is an independent assessment that reflects the true capabilities of service providers, with a view of evaluating them as long-term partners for digitally evolving global organizations.
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‘Single-biggest’ quarter for CSS sees 13% Growth

CSS Corp, which is majority-owned by private equity company Partners Group, said it had its biggest ever third-quarter revenue growth of 13% as it focuses on newer technologies and newer offerings and is building its business for stronger growth in 2018.

The Bengaluru-headquartered company, which has over $150 million in revenue, was targeting 15% growth this year. Manish Tandon, former Infosys executive vice-president, has been at the helm for over a year and says the company has been successful in the past year, but still has some way to go.

If you are just focusing on the CIO buying centre, then it is a small opportunity,” Tandon, CSS CEO, told ET. “You need to focus on the business side, but then, you need a different set of capabilities. That is what we are trying to build and we have been reasonably successful for the past four quarters. We just finished quarter three. It was the single-biggest quarter in the history of CSS Corp. The sequential growth number is something people will die for, 13%, though there were some one-time impacts.

The company is also expecting a better operating environment in 2018 and is building out its business to capitalise on the improvements.

We are on a good growth momentum and I am very bullish about what we are doing. We have put a great team in place. We are also adding to the team in HR, sales and solutions. Going into next year, I am very bullish,” Tandon said.

Over the past year-and-a-half, since Tandon took over, CSS has been investing in growing its offering. In addition to Tandon, the company hired other high-ranking Infosys executives and has beefed up its sales and solutions teams.CSS has over 5,500 employees globally and Tandon has previously said the company is open to an initial public offering or a sale to strategic buyers as a way to provide and exit to its PE investors.

Tandon said CSS had spent the last year learning, refining strategy and paring its offerings to focus on the few that showed the most potential.

Unlike the CEOs of his larger rivals, Tandon does not believe that a generic push to automation will help the industry deal with the disruption that has begun to hit the companies.

If you think that someone can build a product that can bring AI and automation to everything out there, then you are missing the point and that is what some of the legacy companies are trying to do,” he said.

I don’t even talk about automation, AI and all those terms. I tell my customers that today, you are running this cost centre and paying me $2 million. Here is a way in which you can earn $3 million. CEOs don’t care if you are using artificial intelligence (AI), automation or nails and hammer. It doesn’t matter.


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ICT Enterprises for Green IT

Environmental concerns have gained significant traction in the last decade and organisations are acutely aware of their roles and contributions toward the society. In the wake of a worldwide debate over a range of environmental concerns such as global warming, water shortages, E-waste, Greenhouse Gas (GHG) emissions etc., Information and Communications Technology (ICT) enterprises are frenetically racing to meet their green goals. Flip through any of the annual sustainability reports to find the “environment” section showcasing a bevy of Green IT initiatives that reveal the stats on carbon footprint, waste recycling, GHG emissions, energy savings and so forth. Initiatives that address environmental issues take the top spot in the corporate strategies of IT firms.


Green IT is an agenda of every enterprise seeking to lower carbon footprint, improve Power Usage Efficiencies (PUE) and reduce waste with the goal of lowering the Total Cost to the Environment (TCE). Green IT encompasses water, E-waste, business travel, electricity, printing, and IT operations. It entails the possibilities of deploying technologies that reduce computing requirements through optimal use of the IT hardware architecture.

As enterprises plan greener or environmentally friendly IT infrastructures, the arrival of resource saving technology marks the shift away from setting up large scale physical infrastructures with the objective of reducing TCO and TCE. Though cloud has become a major phenomenon, it is a fact that many IT enterprises are still working towards reducing the impact on the environment by designing resource saving IT architectures for the years ahead.

In view of the environmental challenges, enterprises are setting up new-age data centres with a keen focus on protecting the environment. An example of resource saving technological concepts is the use of sustainable alternatives such as virtualisation and cloud computing with the help of partners or innovators such as Microsoft Azure, Amazon Web Services and Google Cloud. Both virtualisation and cloud computing are core elements of an overarching green IT strategy for enterprises worldwide.


Virtualisation offers ideal utilisation of hardware for optimising power consumption in datacentres. Instead of deploying various physical servers, enterprises are leveraging the server virtualisation concept to meet the computing demands of users and the benefits are phenomenal. Several hundreds of servers are virtually run on a few physical servers by sharing computing resources. Virtualisation extends to PCs also for running multiple virtual machines on one single machine. There is no denying that virtualisation reduces drastically the need for more physical space, cooling appliances and power supply; the other benefit is that it increases rapidly the flexibility and uptime of IT applications. Hence, by freeing up spaces, reducing energy consumption and carbon emissions, virtualisation proves to be a cost effective and sustainable alternative.

“There is no denying that virtualisation reduces drastically the need for more physical space, cooling appliances and power supply; the other benefit is that it increases rapidly the flexibility and uptime of IT applications. Hence, by freeing up spaces, reducing energy consumption and carbon emissions, virtualisation proves to be a cost effective and sustainable alternative.”

– Satyanarayanan Visvanathan, Senior VP & Head,

HR (Global) and Head, Corporate Quality, CSS Corp

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Revealed: The Secret Behind CSS Corp’s Turnaround

While other infotech behemoths are ruing about the adverse market conditions, CSS Corp is thriving on this adversity and quietly scripting a turnaround

These are nervous times we live in. Everything that could go wrong has gone wrong for the $154-billion IT industry. And when things go wrong for the IT sector, which has been one of the largest organized job creators, it doesn’t take long for the workforce at large to come under pressure.

A weak growth outlook with IT firms trimming their revenue growth forecasts, stagnant employment growth, tighter performance parameters, massive layoffs, and a dented workforce confidence- the signs are ominous.

The turmoil in the industry began with the tectonic shifts being dictated by the emergence of new age technologies, change in the patterns of technology consumption and adoption, customers’ need for going digital and the growing clamor for automating business processes. And the geopolitical scenario in the US resulting in a clampdown on H1B visas is only adding to the industry woes.

On the Rebound

Happy news about the IT industry isn’t easy to come by these days. The news reports, for the most part, convey the chilling reality of the floundering industry.

But there are a precious few who thrive on adversity. A new age IT services and technology support company CSS Corp is a case in point. Undeterred by the wobbles in the larger IT industry growth story, the Milpitas headquartered CSS Corp is going forward with a confident, unhesitating tread.

There was a time, not too long ago, when CSS Corp was posting a flat growth in its revenue. But sometimes things have to go wrong in order to go right. The technology company exemplifies this idea better than any of other feisty stalwarts of the IT industry in India. CSS Corp has come a long way since those days of sluggish revenue growth.

After several years of flat revenues, the IT services firm is seeing its revenues rebound. After 2-3 years of flat revenues until FY17, CSS Corp has been observing steady sequential growth since the past three quarters. It closed FY17 with a revenue of $143Mn. And with this pace, the IT services firm is targeting 12-14% growth year on year in FY18.

Information and Communications Technology company CSS Corp is a $150-million technology company owned by Swiss PE firm Partners Group, which is 2013, acquired a majority stake in CSS in a $270-million transaction, and now owns 92 percent stake.

Headquartered in the United States, CSS Corp has delivery centers in India, Costa Rica, the Philippines, Poland, and Mauritius. In India, the company is based out of Chennai and Bangalore and has a head-count of 5600 technology professionals in 16 of its global centers across the world. CSS Corp has service delivery centers at 13 locations worldwide, including India, the US, the Philippines, Poland, Mauritius, Costa Rica, and China. It recently expanded its workforce by opening new delivery centers in Costa Rica and Bangalore. The technology firm has over 140 clients, including Fortune 1000 enterprises. It is responsible for supporting 30 out of 50 telecom companies in the world

On Course for Comeback

Quite like the Phoenix, CSS Corp is rising from its own ashes. The technology firm is adapting to the altering dynamics in the industry. To ensure that it is aligned with its customer needs, business priorities, and the overall industry evolution, CSS Corp has chalked out a growth strategy.

English mathematician, computer scientist, and logician Alan Turing once said: We can only see a short distance ahead, but we can see plenty there that needs to be done. CSS Corp has adopted it as its growth mantra.

Keeping a finger on the customer’s pulse, watching the market, shaping its future course and consolidating its position in the market. CSS Corp is doing all of that—and more.

For CSS Corp the turnaround in revenue momentum can be attributed to its laser-focused approach towards managing customer engagements through new age technologies and drive service delivery excellence through Innovation Labs. This approach has resonated well with its customers.

Digital is the new fuel of enterprises. Our vision is to be a new age services company,” proclaims Nishikant Nigam, EVP and Chief Delivery Officer at CSS Corp.

In pursuit of this challenging target, CSS Corp created its Innovation Labs, around four quarters back. It is a 70 member team with expertise in various technologies like TensorFlow, BigData, BigTable, Hadoop. Across the teams, you will find UX Designers, Cloud & Automation Specialists, Extreme Programmers, BigData Engineers, AI & NLP Experts, Data Scientists and as well as professionals from diverse fields like linguists, behavioral researchers, and domain specialists.

The Innovation Lab is not merely a physical entity, it is a concept which permeates across the organization. In some sense, it drives the new cultural identity of CSS Corp. Our vision is to be a new age services company and Innovation Labs is an integral part of that journey. We expect to double the capacity in the next 12 months,” states Nigam.

CSS Corp provides a range of services, including cloud, technical support and remote infrastructure It provides technical support for enterprise and consumer products, managing IT infrastructure and deploying networks.

The company is building intellectual capability in three areas such as automation of support, providing hybrid infrastructure managed services and applying analytics primarily to customer support data.

In this day and age, small means agile and that makes it easier to win. So in some sense being small helped CSS Corp be nimble in responding to its customer needs. “We operate in three distinct areas- Digital services, Cloud infrastructure services, and Technology support. These are our three main services. Each of these services is in some form or shape getting enhanced by all the new age technologies,” says Nigam.

New innings

Things appear to be straightening out dramatically for the midsized IT company. With a sincerity of purpose to continue on the growth path, CSS Corp is stepping on the pedal with some ambitious plans. The five-point agenda involves creating a flexible and nimble customer engagement model, putting in place a Digital Career Progression Framework called “Reimagine” aimed at up-skilling and cross-skilling employees in new age digital technologies, investing in Innovation Labs and new age services/IPs, forging a strong technology partnership ecosystem, and relentlessly working towards increasing the acceptance for its offerings amongst customers, advisors and industry analysts.

Acting upon this agenda with great vigor, CSS Corp is stepping on the pedal with some ambitious plans. It has dug into several business problems of its customers to figure out the solutions.

It launched a context-driven IT operations platform Contelli in December 2016. Today the company is processing more than 36 million events through this platform and 85% of those events are being processed automatically. “So, essentially, we have taken the events that are emanating from Cloud, from the virtual infrastructure, from the enterprise data center, etc. We have analyzed how these events are correlated and then we automate them so that the involvement of engineers in resolving these mundane events is reduced to a minimum and they can focus on actionable events,” shares Rahul Joshi, Head of Innovation Labs & VP at CSS Corp.

We have been able to eliminate 85% of the events and it’s an ongoing process. We hope to do much better over the next two quarters while our analytics engine learns more from the data. It is typically used for everything which expands across your Cloud and the enterprise datacenters and a combination of both. So it is for public cloud, private cloud and for the hybrid cloud and that is the platform we have built for automation of our infrastructure operations and it is being used for 85-90% of our events,” he adds.

As a new age IT services firm, CSS Corp wants to help its customers get along with digital transformation. The result is a furious push into services focused towards digitalization and automation.

Chinese American computer scientist Andrew Ng, popularly known as the chief scientist of Baidu hit the nail on the head when he said that AI is the new electricity. It sure is. AI leads enterprises to newer business opportunities and growth avenues. Not one to be left behind, CSS Corp is banking heavily on AI-based offerings to rekindle its revenue growth.

One of the most recent creations of its Innovation Labs is a customer interface platform called Cognitive Customer Experience Platform which works as a virtual assistant platform enabling voice and text interactions for customer service. Cognitive Customer Experience Platform is a highly personalized virtual assistant, which integrates with all customer channels like voice, email, chat, and website across devices, and offers context-driven, real-time support with a human-like interaction to resolve customers’ needs.

What we have done with Cognitive Customer Experience Platform is not just omnichannel experience. We have also integrated it and made it enterprise-ready with leading CRM and ITSM providers. Right from knowledge acquisition which happens through deep learning algorithms to the resolution of customer issues real time on all the channels, we have been able to achieve this with Cognitive Customer Experience Platform over the past six months,” he explains.

Its AI platform Cognitive Customer Experience Platform won the Silver Stevie in 2017 International Business Awards where it was recognized as the best software platform.

Back with a Bang

Such innovations are a good start. To make them the rule rather than the exception, CSS Corp must carefully tailor its systems to solve specific business problems its customers now face. That’s easier said than done. The new management that took the reins of the company in September 2016 institutionalized the Innovation Lab for this very purpose. It has now become a hotbed of innovation permeating within the organization and enhancing the employee productivity by upskilling them.

At CSS Corp, AI and Analytics are at the heart of our business strategy. We are trying to break the stereotypes in services industry through adoption of new age digital technologies that are complementary in nature. Our customer analytics services act as a catalyst for growth by enabling companies across industries to transform from traditional business models to new age service models and helps them identify new revenue streams,” said Manish Tandon, Chief Executive Officer, CSS Corp in a published media interview.

CSS Corp’s indigenous customer analytics platform, “Active Insights“, is an end-to-end solution with extensive data ingestion, analytics, and reporting capabilities. The platform is powered by AI capabilities and advanced statistical models that drive customer lifecycle management to understand customers’ intent, issues and proactively hit the target with the right recommendations and remediation.

Customers give us their data sets and we give them insights on those data sets and leverage technologies like ’Deep Neural Networks, Machine learning’ and so on and so forth. We analyze and predict data in real-time, high velocity, low latency and batch processing modes. Active Insights offers intelligent insights about customer sentiments, buying behaviors and satisfaction scores that drive business success.We have done this with numerous customers and had partnerships with many organizations that provide this kind of information which can be construed as Metadata information. We have tied up with a leading provider of information technology in both Europe and US. We have also tied up with healthcare companies who provide this information to improve the quality of healthcare that can be provided to the patients,” states Joshi.

At the top of its game

Most of CSS Corp’s recent solutions have been incubated in their in-house labs. They are investing heavily in building pointed and niche solutions to simplify client’s complex technology ecosystems. Their investments in the cloud are enabling enterprises to adopt the right cloud strategy and allow them to seamlessly migrate data into the cloud with minimal manual intervention.

Yet another product developed indigenously by CSS Corp’s Innovation Labs is CloudMAP which acts as an entry point for clients to access new age capabilities of the organization. CSS Corp’s key cloud solutions are CloudMAP which provides Automated Cloud Migration Assessment and Planning for a specific business process or enterprise workload. It reduces migration planning time by at least 40%, CloudPATH offers simplified, industrialized and predictable method of migrating enterprise workload through refactoring, re-platforming and live workload migration. CloudPATH improves the success rate of migration by 30-60% Another offering CloudDRIVE creates operational readiness from day one in the cloud using CSS Corp’s NextGen Predictive Operations and Automation Platform for continuous optimization. It saves cloud spend by 20-25%.

We were recognized by Forrester for our capabilities in the Cloud Migration segment. CSS Corp provides a powerful combination of automation platform and frameworks for the success of digital and cloud transformation initiatives our customers,” proclaims Manish Tandon, Chief Executive Officer, CSS Corp.

With a well thought out business strategy, the company is positive that it can weather the storm better than expected. The technology company is seeing a significant increase in business from existing and new customers. It has added 20 new logos in the last 12 months. Now that it is well on its way to revival, CSS Corp is targeting 12-14% growth year on year in FY18.

It’s not for nothing that adversity is called the diamond dust with which success polishes its jewels. CSS Corp has well and truly made the most of adverse circumstances to shift its focus towards revenue-generating opportunities, draw up a sustainable growth strategy and leap forward with innovative solutions.


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CSS Corp Unveils its New Center at Austin To Spearhead Technical Innovation and Customer Experience

CSS Corp, a new-age IT services and technology support company, today announced the opening of its newest delivery center at Austin, Texas. With the new center in Austin, CSS Corp is expanding its presence in the US, in line with the company’s vision of offering world-class infrastructure and tech support services to clients across the globe.

It is the company’s fifth delivery center in the country, in addition to the existing centers in Milpitas, Dallas, Utah, and New Jersey. The company aims to tap into the skills and local talent pool available in Austin to grow its business in the region. Service delivery for its first customer from this location, BlueJeans Network, a global leader in interoperable video collaboration services, has already begun. CSS Corp will offer level 1 technical support, premium support, and technical account management services for BlueJeans’ customers, along with various back-office services, through this center.

“We are delighted that CSS Corp is the partner of choice for BlueJeans Network in Austin.The new center aligns with our ethos of driving impact without any geographical limitations. It is a strategic expansion for us that will enable us to deliver best-in-class technical support services for clients across industries looking to target the rapidly growing Texas market. Austin is a great location for our new site, considering the availability of a good technology talent pool in the region. We plan to continue this growth momentum with expansion in key geographies across the globe in the near future,” said Sunil Mittal, EVP & Chief Sales & Marketing Officer, CSS Corp, speaking about this development.

“Through our partnership with CSS Corp, we are continuing to build on the great work we’ve done when it comes to transforming our delivery of technical support in order to optimize the customer experience for clients. We appreciate the nimbleness that CSS Corp displayed in scaling up quickly to meet our requirements, and we are confident of reaching more milestones in this journey together,”said Nir Galpaz, VP, Technical Service and Support, BlueJeans Network.

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Why a slump in US may not be bad news for Indian IT

A possible slowdown in the US economy is unlikely to hit the growth momentum for Indian IT services companies, say analysts, because their clients in the largest market would outsource more digital technology-led services that they have built over the past couple of years by also hiring local workforce in the US.

Companies such as Tata Consultancy Services, InfosysNSE -0.31 %, HCL TechnologiesNSE 0.32 % and WiproNSE 0.08 %, besides midtier firms like L&T Infotech and CSS Corp are already disrupting their business models where they look at building value through productivity and IP, moving away from the traditional cost-arbitrage model. “If it is a moderate downturn, given the digital imperative, hopefully Indian IT can ride it,” Sangeeta Gupta, senior vice-president at Nasscom, told ET. “Digital technology spend is significantly low and I think the headroom for growth is much higher… Banks and financial services companies are already thinking about what can be done to invest in these technologies to deal with such change.”

Last week, Goldman Sachs cut the US economy growth forecast for the first half of 2019 to 2% from 2.4%, saying it was still “not worried about a recession”. While the bank was optimistic of a soft landing of the US economy, a Duke University survey in December of US CFOs claimed nearly half the chief financial officers expected the country to hit a recession by end-2019. The worst-case projections included a fall in capital spending with flat hiring.

“In the last economic crisis in 2008-2009, offshore outsourcers held on fairly well initially, and made adjustments to boost revenue and profitability. Hiring continued to happen although at a reduced pace. However, towards the fag end of the recession, it was clear that IT firms were witnessing pricing pressures and slowdown in business velocity,” said Manish Tandon, chief executive of CSS Corp. He added that the industry had shown tremendous resilience in the past and reinvented itself through flexible business models.

“Hence, it might emerge as a strong partner for global organisations to wade through their economic pressures.”

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IT firm expands Philippines operations

MANILA, Philippines – Information technology (IT) services and support company CSS Corp. is expanding its operations in the Philippines by opening a third facility in Bonifacio Global City (BGC) in Taguig. CSS Corp. Philippines country head Arvind Appavu said in an email interview, the third facility which is opening this month would allow the firm to expand its presence and offer opportunities to provide jobs.


“We, at CSS Corp, have always recognized the rich talent pool and growing opportunities to expand our business in the Philippines. We will do whatever is necessary to drive our presence in the local market to meet our client requirements,” he said.

Located at the Asia Century Center, the new facility would require hiring 500 employees to serve clients such as internet service providers, original equipment manufacturers, and telecommunication companies in the US, Europe, Middle East, Africa, and Australia.


“With the opening of our newest service center in the Philippines, we are expecting to continue the hiring momentum in 2020. In terms of headcount, we would be looking to add another thousand employees in the next 12 months or so,” Appavu said.


CSS Corp. has two other service delivery facilities in the Philippines located in BGC. As of last year, the company’s workforce count in the Philippines is at 1,500. After opening the new facility, he said the company wants to expand further in the country by going to the provinces.

A moratorium was imposed by the Office of the President last year on the processing of applications for economic zones where outsourcing firms locate in Metro Manila to encourage growth in the countryside.

As CSS Corp. is expanding its operations, Appavu said the company also has a positive outlook for the business in the country this year.


“We are expecting to grow our offices to house over 2,500 employees by the end of 2020, which will drive our business to serve more clients and secure more partnerships throughout the year. This would result in doubling our revenues out of the Philippines,” he said.


CSS Corp. uses artificial intelligence, automation, analytics, cloud and other digital solutions to address customer needs. At present, CSS Corp. has more than 6,400 technology professionals and is present in 18 global locations.


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How Analytics Can Revolutionize the Healthcare Ecosystem

Big Data and analytics have transformed the way we look at data. While the healthcare industry is no stranger to tools that capture and store data (Electronic Health Records), the industry is swiftly moving towards deep healthcare analytics, to radically change the way healthcare is delivered. The focus is shifting from merely treating, to prediction, and subsequently prevention. The move from volume-based to value-based models creates a strong case for deep analytics that provides personalized medicines tailored to the needs of individual patients, while widening the understanding of population health, to spot trends and prescribe effective solutions to the forecasted issues.

What is Deep Healthcare Analytics?
Gartner predicts that “automated healthcare could account up to 85% of all healthcare customer experiences by 2020”. This automation could range from a simple patient form to detecting diseases from an MRI or CAT scan (AI-based).

Under the umbrella of AI-based healthcare analytics, predictive analytics though in a nascent stage itself, is giving way to cognitive analytics, which includes conversational AI and related complex technologies. But one shouldn’t look at them as independent technologies, rather as levels on the scale of analytics adoption. Predictive analytics uses data from the past and present to forecast future scenarios, thus, allowing healthcare providers to plan, manage, and even preempt. Cognitive analytics using machine and deep learning techniques has the capability to provide actionable insights in real-time, by piecing together relevant data and applying the findings to a particular context. It is meant to supplement human decision-making.

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A glimpse into what cybersecurity has in store in 2020

“With the advent of digital transformation across sectors, being cognizant of cybersecurity challenges and safety is of utmost importance. The security landscape in 2020 will include optimal utilization of AI, with deep learning algorithms and mechanisms to combat malware and phishing attacks. As IoT, autonomous things and pervasive connectivity continue to drive digitalization, the possibility of cyber-attackers using more sophisticated AI-based threats looms large. Data threats and cloud security issues are pertinent ones that threaten the scope of cybersecurity now more than ever. Going forward, there will be an increased awareness of the need for a cybersecurity strategy. More cybersecurity products and services that leverage AI/ML and automation will be developed. We also expect cybersecurity to be deeply integrated into more tech products and pave the way for transformation across industries and organizations.”
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Geospatial data analytics: The way forward in analytics

Data analytics is one of the hottest trends in enterprises today. Companies are dependent on data analytics for a wide array of services and features which help the company achieve its goals faster and deliver utility to its customer in a timely manner. When conventional data analytics is powered with location and geospatial, it holistically takes care of the customer requirements. Geospatial technologies enhance the utility, functionality as well as the relevance of data analytics.

“Data Analytics provides a 360o view of customer segments and their needs. Organizations can foresee customer demands through predictive models and drive supply chains more effectively”, says Nishikant Nigam, EVP and Chief Delivery Officer, CSS Corp.

GIS tools have the unique ability to slice and dice terabytes of data in real time to derive decisive insights into understanding spatial trends and associations, adds Nigam.

There is a wide prospect of an increase in the use of spatial technologies. Geospatial data analytics is driving businesses and fostering innovation across different verticals. It also enriches the user by offering him a new perspective of data interaction by enabling users to recognize new patterns and connections, which can’t be showcased in traditional methods using graphs.

“Geospatial technologies enable a 3D view of business data through a map, the required spatial information can then be identified through latitude and longitudinal coordinates to extract demographic and customer information. This collaboration of tabulated data and locational data gives precise context by analyzing heterogeneous information available across complex system environments”, believes Nigam.

Faster decision-making

The use of geospatial in data analytics infuses fresh dynamism and assists companies and customers, but it also has an important application in streamlining decision-making. The first prerequisite for good decision-making is complete knowledge and awareness of data. Convergence of GIS and data analytics merges flexibility and foresight which is crucial for any company looking at exploring new markets and focusing on customer satisfaction. Location is a vital component of geospatial which unravels the complexities and provides new insights about current and emerging trends.

Data analytics has been increasingly leveraged to discover new markets, develop customer insights, create better customer experiences, streamline processes, and drive innovation. It has also become indispensable and provides businesses flexibility and foresight while charting future roadmaps, opines Nigam.

Nigam also concurs with the immense benefits that convergence of GIS and data analytics yield. He adds, “This convergence is of true value since it helps in locating valuable customers, predict purchasing decisions and patterns, mapping similar customers, evaluating success and failures of marketing campaigns, and the impact of weather on customer footfalls. When data insights are associated with location data, it can generate actionable insights, which can further be visualized to infer what and where to act on, while optimizing leadership efforts to take more informed decisions. “


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