September

Marketing Changes Faster Than Lady Gaga’s Outfits

With plenty of talent available, there is a dire need to employ the right one and subsequently, the need of marketing the brand effectively. Top CEOs and marketers share their insight about acquiring and retaining customers as well as employees.

The CEOs and Marketers vision over hiring valuable talent is transforming with time as introduction of new technology and techniques dominate the marketing landscape. The HR Talent Acquisition Summit hosted by BW People gathered a combination of both HR and marketing heads, the two key departments that work very closely in an organization.

With a lively moderator, Pankaj Dutt, Managing Partner, Alexander Hughes, the session saw interaction among top HR leaders and marketing heads on the theme of Hiring Valuable Talent.

Satyen Vyas, CEO, Symphony SUMMIT initiated the discussion by saying, “There is plenty of talent available but the challenge is to find the right one. Don’t look for people when you need them. Instead, look for them when you don’t need them. Meet them and keep your search on all the time. Acquiring and retaining are two different things when it comes to customers and also when it comes to employees, retaining remains a big challenge.

Followed by Kushal Agarwal, Co-founder, XOXO who represented the start-up culture said, “The chaos in the start-up environment was exciting. Earlier, it was under the name of employee engagement. But it is a mess now. People walk in and ask for job description these days.

Shantanu Das, CHRO of Amway India talking about the employee engagement in direct sales said, “The entire game of direct selling has changed for us. Initial step is to engage your own people and then is to engage an entire sales force of about 200,000 people who have become entrepreneurs and are promoting and selling our products. The senior leadership should spend time in doing this. Engagement of the entire sales force is the fulcrum of our business.

Suchita Vishnoi, Director of Marketing, Salesforce spoke about the influence of technology in this process of recruitment and said, “Technology is impacting all of us. It is best to embrace it. New employees who walk into an organization and the existing employees should adapt with it and make the best of it.

About 5 years back, most of the jobs present today didn’t even exist. Recruitment happens when millennial and students find you as an interesting company. About 1 per cent of all the branding that we do goes into attracting talent. In that way, we actually face more competition from startups,” said Kisha Gupta, Global Head of Academic relations, Infosys Limited.

Vivian Gomes, VP, marketing and inside sales, CSS Corps speaking his viewpoint from a marketer’s standpoint said, “If you want to do marketing, you better learn to change as marketing changes faster than Lady Gaga’s outfits. In marketing, people need to break those shackles of sameness and bring in freshness.

Billa Bhandari, COO, Geneva Graduate School of Governance sharing his insight said, “You should understand what governance is. Lots of companies have such wonderful policies. People don’t understand the risk of governance in this part of the country.

Shraddhanjali Rao, Head of Human Resources, SAP India speaking her mind about the role of a leader in the present scenario said, “You can’t have a CEO to be a voice person. You won’t be attractive then. Technology is changing and we can’t control that. What we can control is the quality of people getting into an organization. This should be done by every leader across the organization. Not just the CEO.

Being the last panelist on this panel, Shridhar Marri, CEO, Senseforth said, “We do not have JDs in our organization. Because these are not just jobs but purposes. Before people were on the lookout for job stability but now they want more engagement. A very large chunk of people are disengaged now. People want to come to work for a purpose these days.

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Mid-size IT firms stay ahead on niche focus

The IT firms are focusing on growth of digital technology services by creating platforms

Mid-size information technology (IT) services firms have started pushing for digital technology services to remain competitive and achieve higher revenue growth.  Mumbai-based $500-million Hexaware Technologies claims it has a dedicated strategy to beat large peers in winning deals using digital service expertise such as customer experience transformation, migration of business operations to cloud, and marketing and sales-force transformation initiatives.

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Six Cloud Trends That are Making Waves in 2017

As CIOs and IT leaders rely on the cloud to grow their businesses, new trends and innovations will continue to emerge and reshape the future.
Cloud is no longer a buzzword that is only popular in big businesses, but, has trickled down to the masses. It is woven in our everyday lives, in the way we communicate, listen to music, watch movies, and store or share our data. Cloud has also dramatically transformed the way business is conducted. Recent studies have shown that businesses employing cloud services improve their productivity and grow 19.6% faster than those that don’t.

The digital economy we operate in, marks the boundless growth of new age technologies such as IoT, big data, real-time data capturing and analytics, and on-demand services. In this aggressively competitive scenario, cloud provides a conducive environment to create a lean, flexible, and responsive digital eco-system that is required to navigate the rough tides of the connected world.

Here are some key cloud trends that impact IT strategies in 2017 for organizations looking to deploy cloud services:

1. Cloud 2.0

A new era in cloud technology has begun. From ‘cloud first’, companies are moving to ‘cloud only’. As per IDC Chief Analyst Frank Gens, cloud implementation is “moving beyond experimentation towards mass enterprise adoption.” Cloud 2.0 is about doing more with the data that is stored in the cloud- analyzing the patterns in data, identifying anomalies and drawing insights. According to Diane Greene, Senior VP of Google’s cloud businesses, organizations should reflect on the question, “Now that you’re in the cloud, how do you take advantage of it so that your business can operate at a whole new level?” Powered by Machine Learning and intelligent analytics, Cloud 2.0 is moving from mere storage to data analysis and more.

2. Cloud Containers

It is believed that the use of cloud containers will become more widespread. The portability, flexibility, and cost-efficiency in operations that containers enable, are the reasons for their increasing popularity. According to cloud experts, containers will be used for deploying solutions to solve real-world business problems. Companies will use them to provide new services that are secure, efficient, elastic, and scalable.

3. Cloud Microservices

Harnessing the real potential of cloud is possible through the use of microservices architecture. Cloud microservices is used for creating new applications, as well as for utilizing existing ones. This is especially useful for companies migrating to the cloud, which can create microservices around existing applications, thereby easing the transition. When combined with containers, microservices can bring to the forefront, the features of scalability, re-usability, and resilience that cloud promotes.

4. Cloud APIs

Cloud Application Programmer Interfaces (APIs) are becoming increasingly customer-centric. Being consumer focused is having a positive impact on their quality, maturity and scalability rate. Event economy (If This Then That), web automation, and digital transformation are fueling the growth of cloud APIs, as APIs help in the adoption and development of automation for businesses and consumers. APIs are playing a vital role in business because of their ability to integrate platforms and apps. They are able to remove barriers to revenue growth by facilitating the swift launch and scalability of business models.

5. Server-less Computing

Server-less Computing is a key trend that is bound to grow as it requires far fewer infrastructure resources and eases the load on developers. As the adoption of ‘Function-as-a-service’ increases, server-less computing will rise to support the shift from DevOps (scripted automation) to NoOps (intelligent operations). In line with AI, analytics, and automation, server-less computing will contribute to the creation and use of smarter machines that save time, effort, and money.

6. Cloud Security

Security still remains a concern for companies moving to the cloud, though, there is an increase in the number of organizations that are transitioning. In order to ease their worries, data security in the cloud will have to step up. The cloud is expected to be a strong provider of security as a fundamental offering. Storage options, flexibility, easy deployment, and scalability are features of the cloud that enable it to ensure complete safety of data.

Impact of Cloud Trends 2017

The trends affect multiple aspects of business – growth, cost, revenue, customer experience, and ability to innovate. As these aspects tend to be interconnected, we have examined the impact on the following key factors:

1. Enhanced Customer Experience

Cloud 2.0, being the era of data analytics, real-time intelligence, AI, automation, and machine learning, will enable organizations to understand customers and provide a seamless experience across multiple channels. E-commerce, loyalty programs, and on-demand support are examples of cloud services that aid in providing superior customer experience.

2. Reduced Total Cost of Ownership (TCO)

On account of being virtual, cloud is more cost efficient than physical infrastructure. Cloud technologies such as server-less computing are bound to reduce costs even further while increasing the organization’s productivity and efficiency. Also, the benefits of agility, flexibility, and scalability that the cloud provides, have long-term impact on optimizing costs.

3. Improved Agility and Business Intelligence (BI)

Cloud APIs help in the faster implementation of business models and their scalability. This means businesses can quickly respond to changes in the market using innovative strategies. Additionally, companies can draw actionable insights by processing and analyzing raw data in the cloud. These insights prove to be a solid base for developing innovative products, services, and solutions.

Leveraging Cloud to Grow your Business

As clearly indicated by the above trends, while there are immense benefits in moving to the cloud, jumping onto the cloud bandwagon without proper knowledge or guidance is far from a prudent business move. For companies to remain updated, relevant, and competitive in a world that is dominated by rapidly evolving technology, they need to have a strategic cloud framework in place that is agile, efficient, and flexible. Partnering with the right solution providers can give companies that edge.

The Road Ahead

As CIOs and IT leaders rely on the cloud to grow their businesses, new trends and innovations will continue to emerge and reshape the future. The use of hybrid models of public and private clouds will become the norm, as organizations use multiple different providers for specific services. Further, companies will have to invest in training the workforce to augment their cloud skills and incubate newer technologies.

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Small deals here to stay, enough room for all

According to Nigam, the consumption patterns are shifting from back office to front, and the IT is revenue enabler and therefore the consumption of solutions would be smaller in nature

Nishikant Nigam, EVP and Chief Delivery Officer, CSS Corp, and an ex-Infoscion, speaks about the evolving role of the delivery officer how a mid-tier outsourcing firm finds its niche among the larger players, and why he thinks smaller deal sizes in the industry are here to stay over the next 3-5 years.

Here are some edited excerpts from the interview:

 

Q: How is the role of a Chief Delivery Officer changing, with automation being such a constant theme?

 A: IT itself, is in my opinion, firmly in the driver seat in terms of any enterprise and it is the differentiator, it is the revenue generator for those enterprises.

In the past, it was probably the back-office role, therefore the role of the Delivery Officer or a Delivery Head of any organization becomes much more important, it is more connected to the clients and the businesses to solve the business problems which are the technologies, which are fairly new and maturing very fast.

Earlier there was an era of large deals; you would see 50-100 million dollars deals, a lot of focus was on executing those deals to perfection and that was the delivery main role, but today, with deal sizes have become much smaller, and therefore all the organizations who are providing IT services have to be different.

 

Q: You are a mid-tier services company, how is the kind of deals that you get into different from your larger peers? Do you think large deals are going to make a comeback?

A: My view is not in the near term because the consumption patterns are shifting from back office to front, and the IT is revenue enabler and therefore the consumption of solutions would be smaller in nature.

So, we won’t see 100 million dollars deals. It’s already happening, those are not there in the market. I think we are still three to five years away from a time when technology disruption of this kind takes place.

You would see the consumption pattern would always be small because our clients are also figuring this out (new technology), it takes time. And therefore I don’t think that we are going to see that kind of deal size in the near term but at the same time, the excitement and the consumption would increase on the smaller deal size, there would be many such deals because when you play on the revenue side the pie is much bigger. In the next 2-3 years, you would see multiple such deals happening in parallel and that is where we are also seeing traction.

We are getting into that part of the business and seeing the consumption growth in terms of numbers.

 

Q: So, what are the technologies that clients are most excited about?

A:  Data is becoming the most important thing we all know that people say “Data is the new oil, data is gold”. So, I think that technologies which are going to deal with real-time data are going to be very very important. The enterprises today have to make real-time decisions on their consumer behavior and therefore you need to have solutions which can enable that.

Technology-wise, there are multiple technologies which would come together. It would be a combination of data science, AI, analytics, IoT, virtual assistance. All those technologies or a combination of them would provide those kinds of experiences to our customer’s customer.

 

Q: You mentioned AI and IoT you have also been investing very heavily, internally in these technologies, could you talk a little bit, about the Cognitive Customer Experience Platform platform and other initiatives?

A: We invested very heavily some months ago in our Innovation Labs.

We have around 50 plus User experience designers, extreme programmers, we have around 40 data scientists, who are only working in the labs. Therefore, all these guys, the great brains are coming together.

Cognitive Customer Experience Platform is our AI platform which is one of the platforms, which is ingesting a lot of data, it also helps in virtual assistant in real time, it can be applied to conversational commerce, and it can be applied in the tech support area of where it becomes an enabler

Active Insights is a customer intelligence solution. We are sitting on the huge amount of data from our customers where we can find patterns in that data, we can apply those patterns into real-time work, in terms of either benefiting the business process or helping in terms of making the hyper-personalized experience for their customers so all that can be done through that.

We also have a context-driven IT operations and automation platform called Contelli, which can be applied to any infra world hybrid eco-system. It can quickly bring down the total cost of ownership as well as it has very contextual automation and we believe on the cost side in the contextual automation.

 

Q: How are you finding people with the requisite skill set? Are you retraining internally?

A: These are specialized services and I think that there is enough talent because in our lab we don’t need more than 100 people. So, from that point of view, you can attract talent. There are those kinds of people available, they may not be in large numbers. Secondly, you also need to re-purpose, re-orient.

The other thing is to retain talent. The employees need to also see whatever they are doing, they are able to generate interest in our client’s organization, and they are also contributing to our revenue growth.

As word spreads, this is how more and more people come in.

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Are You A Cost Center Or A Profit Center?

In a digital economy, customer experience [CX] is the new currency. CX is at the epicenter of the success of any engagement across industries. According to a Walker study, by the year 2020 customer experience will overtake price and product as the key brand differentiator. Organizations should understand that flawless post-purchase customer support is the key component of a well-crafted customer CX strategy. Amidst all the evolution and innovation in the technology industry, the key differentiator for companies is the personal care and support that they offer to their customers.

Increasingly, technology companies are looking at ways to deliver customer support services around the connected home sector. Demand for cross-platform consumption of media and content is opening further revenue opportunities for OMEs and service providers. Organizations are experiencing enormous difficulty in improving CX, with limited support budgets. With the steady increase in the number of devices and the growing needs of users, support costs are prone to shoot up.

To add to the woes of the product industry, product revenues are declining due to the growing popularity of the anything-as-a-service (Xaas) model and the dramatic increase in competition. Moreover, traditional, reactive support budgets are shrinking. Opportunities that enable the creation of additional revenues to subsidize costs have become the need of the hour. Therefore, there is intensified pressure on support functions to step up and generate top-line revenue growth for businesses.

Recalibrating Investments in Technology

Until now, the core objective of most customer service and support engagements has been to reduce cost, automate back-office business processes and manage support remotely. Driving revenue for customers seemed unthinkable. Vendors seldom discussed solutions where the value proposition was around helping customers generate new revenue streams and augment growth opportunities. The majority of organizations are yet to realize the hidden potential of their customer support function to transform into a growth catalyst.

In the current scenario, not many companies are paying enough attention to new-age solutions which have the prowess to mitigate challenges in generating revenue. Also, there are not many ideal solutions in the market that are future proof.

The key is to design a customer-specific support solution that helps companies enhance customer experience and convert their CapEx-heavy support function into a profit-making function. Organizations need pre-packaged support solutions that include customer service, self-help, knowledgebase, analytics, and operational expertise. The service should be built on a revenue-sharing approach, aimed at transforming a cost center to a profit center and converting non-revenue generating calls into revenue streams for the connected homes sector.

Support Center into a Profit Center

A robust, sophisticated tech support service such as Premium Tech Support (PTS) is the best possible remedy to all these business problems. PTS is the ideal pre-packaged solution that provides the entire gamut of services from supporting consumer products to managing infrastructure and deploying networks. This should be a subscription-based model that generates significant revenue while creating superlative customer experiences at the same time.

This brandable tech support solution effectively leverages the transforming power of digital, automation, analytics, artificial intelligence, omnichannel support, and machine learning.  Cognitive computing and digital analytics (including predictive and consumption analysis) embedded in PTS, enables unearthing of deep insights into the behavior and needs of customers. Advanced machine-learning capabilities identify issues and correlate them across multiple parameters in real-time. Organizations are able to use this solution to manage customer environments, and also proactively identify, fix and self-heal issues via automation independently. It has the ability to trigger alerts to contact center managers whenever there is a need for action.

PTS’ subscription-based model can earn significant revenue share for businesses, as they get a share of the revenue for each subscription that is sold. For example, if the agreed share percent is 30%, the company will earn $30 million out of every $100 million, that is earned through the sale of subscriptions.

Powered by Omni-channel and Mobile Support

PTS provides omnichannel support which lends a single view to all customer interactions and conversations. It converges traditional and digital channels in the context of the customer journey, resulting in new revenue opportunities. It empowers customers to start an activity in one channel and transition seamlessly to another.

In a tech support environment, omnichannel support will bring transformational benefits with higher responsiveness to evolving customer needs. The solution will provide a 360-degree view of customer engagement, interactions and effective multi-channel management. Consequently, the customer will get a quicker resolution with a seamless experience across all channels.

Mobile support in PTS will act as an instant digital touchpoint for customers to escalate device issues, optimize services and enable payments. It would help them procure new services through the mobile app resulting in additional revenue for the customer.

In addition, it would also enable customers to stay connected with their customer base and help increase brand recall. It would give customers the privilege to access DIY tools, receive product and firmware updates, information on new product releases, and promotional offers on products and services.

Driven by digital Analytics

Digital analytics helps in determining customers’ next best action. Advanced analytics solutions are used to surface new patterns and influence customers’ purchasing decisions. It provides intelligent insights into customer propensities, resulting in enhanced CX and new business opportunities.

Digital analytics in PTS coherently amalgamates data, processes, analytics tools and visualizations. This enables faster time to insight and enhances the quality and reliability of insights through exploratory and self-learning models. Therefore, it would help to improve business outcomes through data-driven decisions.

A recent Gartner survey reveals that customer experience is fast becoming the new battlefield and the pressing mandate for organizations to achieve sustainable success. A specialized customer support model powered by robust analytics, fuels top-line revenue growth and creates new avenues for profit, apart from nurturing long-lasting customer relationships.

 

Here’s why CSS Corp expects to grow faster than the Indian IT market

Smaller companies that had made investments in technology would have an edge over larger players as the newer digital services they could offer had not yet been hit by commoditisation and consolidation, said CSS Corp’s Nishikant Nigam

Mid-sized IT company CSS Corp expects to grow faster than the market as a smaller-size and technology investments gives it an edge over larger rivals.

The company, which is majority owned by private equity company Partners Group, revamped its management last year bringing in former Infosys executive Manish Tandon as CEO. The $150-million revenue company is targeting 15% revenue growth this year.

Most of the growth is being created by the changes that the new management has put in place.

Observing the current environment and the way the services industry is growing with anemic rates, we have taken several strategic measures around creating a flexible business engagement model with our customers,“ said Nishikant Nigam, chief delivery officer at CSS. “If you look at the last two quarters, after quite a few years of stagnant revenues, we are growing 3% sequentially quarter on-quarter and looking at the pipeline, the growth will continue.

Nigam said smaller companies that had made investments in technology would have an edge over larger players as the newer digital services they could offer had not yet been hit by commoditisation and consolidation.

With all the changes taking place in the industry and the consumption patterns emerging, it is clear that if you are in the right place, with the right tools, you have a huge opportunity. But if you are seeped into legacy as an organisation and you are still looking for large deals, then there is a strong chance you may struggle,“ he said.

While the larger Indian IT companies get on average about 20% of their revenue from digital deals, the majority of their business is facing cost pressures from clients who want to spend less on IT to free up money for investments.

Cloud technologies, automation and a fast-changing technology landscape have also put an end to multi year mega deals that used to drive their growth. This is unlikely to change, according to Nigam.

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IT Vendors gear up for the Digital transformation era!

“Digital is the new normal,” says Nishikant Nigam, EVP & Chief Delivery Officer, CSS Corp. “Digital is prompting organizations across industries to reimagine their customer engagement strategies for better business success and outcomes. To survive in this digital age, companies must view digital as an opportunity, rather than as a threat Instead of fearing away from digital transformation, embracing it will help one evolve. Companies must invest in advanced data analytics solutions that aggregates customer interaction data from various touchpoints, converts that into recognizable patterns and recommends actionable insights resulting in faster issue resolution”.

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CSS Corp Ranked 7th in HFS Research Global TOP 10 Cognitive Assistant Service Providers Report

CSS Corp, a new-age IT services and technology support company, today announced that it has been named amongst the Global Top 10 Cognitive Assistant Service Providers by HFS Research in its latest Cognitive Assistant Service Providers Report for 2018. The report has been compiled based on interviews with 300 enterprise clients of IT services from the Global 2000 on the innovation and execution performance of service providers.

CSS Corp has been featured for strategically blending domain centric customer service capabilities with their technology prowess in customer engagements.  HFS Research has recognized CSS Corp’s cognitive assistant platform Cognitive CX Platform for its modular ability to be integrated easily with contact center channels and with voice platforms like Amazon Echo.

Cognitive CX Platform provides an omnichannel customer experience and offers context-driven, real-time support with a human-like interaction to resolve customers’ needs. The platform also impacts business results outside of cost savings, such as creating new revenue streams and improving content discovery for marketing.

Speaking on the occasion, Manish Tandon, Chief Executive Officer, CSS Corp said, “The future of business is being sharply re-defined by greater personalization for the digital customer. To deliver value, brands are increasingly reimagining customer engagement through intelligent technology. At CSS Corp, innovation in emerging technologies and service delivery excellence defines our pinpoint focus on customer centricity. We are attuned to the needs of our customers, and are striving to exceed their expectations along with their business transformation journeys.”

“As we continue to pursue meaningful engagements with customers and partners, this recognition is another endorsement of our strategy and focus to help our clients digitally transform,” he further added.

Sunil Mittal, EVP & Chief Sales and Marketing Officer said, “We are delighted to be recognized amongst the top 10 service providers for cognitive assistants globally by HFS Research. With our digital-focused strategy, we have been driving innovation and fresh thinking to open up new growth and revenue streams, both for our customers, as well as for us. This recognition positions us favorably to move up the value chain and leverage Cognitive CX Platform’s versatile and modular solutions to drive tangible impact for our customers. ”

“As personalization becomes a critical business differentiator in CX, we will continue to innovate and invest in new tech to stay ahead of the curve and move with greater agility,” he further added.

 

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Towards CX 2.0

Embracing innovative tech for a richer and seamless customer interaction

Smooth connectivity and the easy availability of digital tools these days have changed our lives to a great extent-including the ways we connect and interact with brands. Instant gratification has become the new norm in today’s world, which means if you don’t have your finger on the customers’ pulse, then chances are that your consumer will not hesitate a bit in turning his/her back on you as well. Customer-centricity, on the other hand, can get you loyalty, repeat business, profits and most importantly help you get an edge over your competitors.

A McKinsey study concluded that companies that can consistently deliver a high-quality customer experience(CX) can improve their customer satisfaction level by 33 percent while creating cost savings of around 25-30 perpent. On the other hand, disruption at any given point in a customer journey could impact the overall customer experience, and could further impact the revenue side of their business.

While, it’s not difficult to assume why CX has become a key focus of businesses today, but providing a seamless, consistent, and personalized experience can be challenging and CX solution providers are looking for new innovative ways to deal with it. There’s no doubt that the adoption of omni-channel services have been able to let customers connect seamlessly with the businesses. But the challenges are not limited to technology, disparate systems, and data only. We often miss the most critical element- the humans- who are entrusted with the task of interacting with the customers. Hence, when businesses look to embrace a customer-centric culture by putting customers front and centre of their business strategy, they need to strategize their CX-related investments carefully and understand how it affects the entire ecosystem.

The good news is that things are now changing faster with exciting new innovations and developments in this realm. Gartner predicts that more than 50pc of organizations will redirect their investments towards CX innovations by 2018, as they see value in using them to improve every customer interaction.

MAKING THE BUSINESS CASE

Superior customer experience is the holy grail for organizations focused on driving sustainable growth and competitive differentiation. But, it can get a bit tricky if they fail to contextualize and align their CX investments with customer pain points and with growth opportunities. Vivian Gomes, VP & Head of Marketing, CSS Corp said, In my view, organizations should adopt an agile and an incremental approach towards digitalizing processes involved in customer lifecycle management. This is not a big bang theory. Making the transformation towards digital enabled CX has to start with driving a strong data-driven culture in the organization. One can start with low hanging fruit and ensure the data from customer touch points is efficiently captured and leveraged across the customer journey. Organizations should create a credible mechanism to streamline data and build customer

“ORGANIZATIONS SHOULD ADOPT AN AGILE AND AN INCREMENTAL APPROACH TOWARDS DIGITALIZING PROCESSES INVOLVED IN CUSTOMER LIFECYCLE MANAGEMENT. THIS IS NOT A BIG BANG THEORY”

– VIVIAN GOMES, VP & HEAD OF MARKETING, CSS CORP

 

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CSS Corp amplifies its technology portfolio with geospatial services

CSS Corp, a new-age IT services and technology support company today announced that it is bringing in end-to-end geospatial services to complement its digital offerings. The services will enable customers across industries like telecom, utilities, and navigation to gain deeper insights into geospatial data with advanced analytics and machine learning in order to drive powerful business outcomes.

CSS Corp’s geospatial technology services (GTS) encompass geographic information systems (GIS), geo-image processing, mapping, and geo-analytics services, delivering visualization of location or spatial data, insights on spatial relationships, and simplified data management. The company leverages hybrid mapping technologies including LiDAR (Aerial and Terrestrial), UAV, aerial technology with an aim of delivering visualization of location or spatial data, insights on spatial relationships, and simplified data management.

Using these solutions, organizations will be able to create and merge spatial data from multiple sources that allow for easy access, analysis, and utilization. GTS will help clients leverage contextual intelligence for faster decision-making and go-to-market while improving efficiency and productivity exponentially leading to scalable and sustainable development of businesses.

“Given our deep expertise in automation and analytics, CSS Corp is in a strong position to deliver compelling business outcomes through our GIS service line. Our extensive expertise in product design and development, coupled with our 360-degree geospatial content production and management capabilities, will enable us to add enhanced value to our customers while exploring new avenues of growth and performance,” said Chief Executive Officer, CSS Corp, Manish Tandon.

“The GIS service line is aligned to CSS Corp’s digital vision and comes as a logical extension of our digital offerings. We are very excited to bring these services to our customers while driving meaningful impact for their businesses,” he added.

“Businesses are increasingly leveraging geospatial data, along with machine learning and advanced analytics to gain powerful insights into business operations and achieve greater results. Our GIS services unlock the true potential of the latest geospatial technologies by combining them with our award-winning machine learning capabilities,” said Nishikant Nigam, EVP & Chief Delivery Officer CSS Corp.

 

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