September

CSS Corp’s Manish Tandon recognized as the CEO of the Year at CMO Asia Awards 2019

CSS Corp, a new-age IT services and technology company, today announced that its CEO, Manish Tandon, has been honoured with the prestigious CEO of the Year award at the 2019 CMO Asia Awards held on 15th August in Singapore.

The award is an acknowledgment of his role in transforming CSS Corp into a new age digital services organization and up scaling its credibility in the global IT industry.

Manish joined CSS Corp in 2016 and has been instrumental ever since in introducing new measures that have established operational stability and driven innovation. Under his vision, CSS Corp has emerged as a new age services provider that offers differentiated value propositions and award-winning solutions, aimed to solve challenges and deliver incredible customer experience to clients.

CSS Corp added another feather in its cap by also bagging the 2019 CMO Asia Awards for Excellence in IT/ITeS Sector. The company was recognized for its unique outcomes-driven services proposition that fuses world-class operational expertise with best-of-breed technology solutions.

“It is an honour to receive the CEO of the Year award from the prestigious CMO Asia group. It is truly humbling when your work is recognized by industry veterans. I would like to thank the entire CSS Corp team who took the leap of faith with me and tirelessly helped in delivering the best to all our stakeholders. I also appreciate our customers for their trust and confidence in CSS Corp as we move ahead on this transformation journey. The Award for Excellence in IT/ITeS Sector goes on to show that the team at CSS Corp is breaking conventions to reach new heights in innovation,” said Manish Tandon, Chief Executive Officer, CSS Corp.

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5G network as a game changer in the automotive industry and a basis for enhanced driver tech

‘According to Barclays, an autonomous car could generate 100 gigabytes of data per second, and with a response time of less than a millisecond and output of 1Gigabit, 5G will be the new definition for speed.’

The rise of autonomous driving assistance features in cars is quite prominent and a lot of it depends on connectivity since V2V (vehicle to vehicle) and V2I (vehicle to infrastructure) are extremely crucial for autonomy. There is where the relevance of an upgraded, reliable and responsive network comes in. The current financial year of 2019-20 could see the rollout of 5G network in India. We currently have Internet-connected cars in the country, for example, Hyundai Venue and MG Hector. With the onset of a faster network, commercial and economical development could see breakthroughs like smart city development and enhanced driver assistance features.

“There has been significant progress as large Original Equipment Manufacturers (OEMs) are conducting trials with major service providers. In addition, test labs for specific verticals are being set up to focus on key sectors such as banking, railways, agriculture, manufacturing, health, power and more. We will see an increasing number of use cases ranging from connected and affordable healthcare, smart cities and homes, efficient and secure autonomous cars, to robotics, immersive gaming, immersive education and more,” says Aditya Chaudhuri, Managing Director and Lead – Communications, Media & Technology, Accenture India.

“For example, 5G vehicle-to-vehicle communications (V2V) could allow lead cars to communicate hazards to following cars, increasing reaction time and safely allowing car convoys. It could also reduce the time to find parking and help decongest roads to benefit commuters,” He further added.

Arvind Gopalakrishnan, VP & Head of Solutions, Products and Sales Engineering at Aeris Communications, explains “The basic need of digital India is ubiquitous connectivity and it cannot be successful without effective, affordable internet connection with the last mile reach. A key challenge for the automotive industry as they implement 5G core network is ensuring they have the right infrastructure enabling seamless and undisrupted high-speed connectivity and security. 5G will propel automotive from current state of on-demand information to real-time vehicle to vehicle connect to autonomous control into a full-blown 5G experience,”

“Autonomous driving or a driverless car is the next most advanced form of mobility and will generate huge amount of data which need to be responded with a less turn-around-time. According to Barclays, an autonomous car could generate 100 gigabytes of data per second, and with a response time of less than a millisecond and output of 1Gigabit, 5G will be the new definition for speed and connectivity for autonomous vehicles.

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“In the context of the Digital economy, the high-speed and low latency service will help the Government’s Digital India and Digital Village initiatives, 5G has the potential to work as a catalyst in achieving GOI’s vision of $5-trillion economy by 2025.”

“India’s telecom infrastructure would need significant capital investment to herald in 5G adoption. Technological advancements in autonomous vehicles, augmented reality, and AI will continue to push the adoption of 5G in India,” opines Sunil Mittal, EVP, and CSMO, CSS Corp.

“Flagship government programs like Digital India and Smart Cities will also necessitate 5G connectivity for its more advanced programs. 5G connectivity requires 5G ready handsets which and it will be at least a couple of years by when the general population of India will start using them, as and when the demand for an immersive mobile experience rises.”

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Delivering better customer experience in a no-touch world

Businesses need to adapt to a new world order at warp speed. How they meet this moment will influence their trajectory for years to come.

The Covid-19 global humanitarian and economic crisis has left an indelible mark on global consumers.

As the crisis deepens, incremental improvements by organisations to adapt to changing customer behaviour no longer seem to suffice. Beyond the immediate fallout of this pandemic, customer experience has emerged as one of the key challenges facing business leaders.

Leading organisations have instituted new tools such as digital surveys and practices like social listening and sentiment analysis to track, analyse, and act on behavioural signals. Now the bigger challenge is to deliver a customer experience not just to stand out, but to pivot, reassess, innovate, and transform.

What’s visible in the industry

Movement patterns have flipped. Customers are housebound and vulnerable. Employees have atomised and adjusted their daily working practices. Supply chains are being disrupted. Physical stores are increasingly pulling down their shutters.

The customers are now more mindful of their spending. Stay-at-home orders have accelerated the transition from in-person to digital channels. Public safety has become a top priority for businesses and consumers alike in a volatile, uncertain, complex, and ambiguous (VUCA) environment.

No longer can businesses devise strategies based on simple analytics and a gut feel about their customers’ needs and preferences. Businesses must jump years in a few months to offer digital customer experiences that are simple, intuitive, and reliable.

From reactive to proactive crisis management

The traditional crisis-response playbook is now broken. As the companies outline macro scenarios and prepare scenario-based contingency plans of action, the focus of this entire generation of business leaders is shifting from reactive to proactive crisis management.

Businesses have configured senior, dedicated, cross-functional war room teams focussed on tackling immediate challenges, finding innovative operational models and technologies to safeguard liquidity and recover the business today, and retool the business for the future.

To win in the new normal, companies need to identify the current noticeable customer behaviour that will define customer experience in the near term. Companies need to rethink strategic priorities and build capabilities fast to leapfrog stages of customers’ evolution in the new normal and use digitalisation to bolster operations

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CSS Corp Launches Digital Assurance to Bring Automation to UX Testing

We recently talked with CSS Corp about its investments in QA, in particular its new Digital Assurance offering. Digital Assurance targets UX QA, an area that has not had the attention it deserves.

Clients have prioritized investment in continuous testing & automation
While many large organizations have devoted considerable time and effort to continuous testing and functional automation, they have invested only selectively on UX testing. Indeed, demand for UX testing has been limited. Regulation has driven some UX activity, particularly around accessibility testing. The heterogeneity of devices and screen sizes also means organizations spend on compatibility testing. Also, performance testing has become somewhat more UX-centric by tracking performance using end-user metrics.

To a large extent, this is it. QA and UX are two different worlds and do not feed on each other. UX would gain from the automation expertise of QA, while QA would benefit from opening up to new challenges. The world of UX is vast and growing, especially in the space of usability research and testing. But so far, it is not really automated.

CSS Corp has created a UX testing platform with Digital Assurance
So NelsonHall welcomes the investment by CSS Corp to expand the boundaries of UX testing, relying on automation. With Digital Assurance, CSS Corp has aggregated opensource software tools with proprietary accelerators. The scope of Digital Assurance is considerable, ranging from performance testing to usability testing. Within usability testing, CSS Corp has focused on several dimensions, including “appeal,” “navigation,” “search,” and “content & information.”

An example of an engagement where CSS Corp developed an “appeal” feature is for a tier-one cosmetics company, verifying that the color displayed on a screen for a lip pencil was consistent with the company’s color palette. The challenge was one of scale, the client having 3k URLs and color palettes to validate. CSS Corp used computer vision technology to compare images, thereby removing manual comparison for the client’s 78 brands.
Another example is around “search”. CSS Corp has integrated SEO as part of the metrics it tracks. For instance, it will analyze the structure of a website and identify the number of steps end-users need to go through to complete a transaction.

A third example of a feature available in Digital Assurance is in “content & information”. CSS Corp is automating localization testing with spell checks and bundling it with grammar validation and readability analysis.
Alongside these features, CSS Corp has added more common functionality such as performance testing (with end-user KPIs) and sentiment analysis (the classification into different sentiments of opinions gathered on app stores and social networks such as Twitter), along with accessibility testing.

CSS Corp pushes the boundaries of UX testing
We think Digital Assurance has two main benefits. Firstly, CSS Corp is systematically extending the boundaries of UX testing automation. UX research and testing remain labor-intensive activities, and we think the potential for further UX automation is immense (see below). Secondly, CSS Corp is steadily aggregating tools around Digital Assurance and provides an increasingly comprehensive UX testing service.

Potential for UX automation
The potential for automation in UX testing is immense. While QA has focused on test automation, UX research also has the potential for automation. An example is around videos: during the research phase, digital agencies record videos of end-user interviews. Going through these videos is time-consuming. AI bears the promise of focusing on parts of the video through sentiment detection, for instance. Once a website or a mobile app is in production, clients are increasingly correlating its technical performance with its business performance (e.g. through integration with such tools as Google Analytics). Currently, understanding the correlation of multiple events takes time: using intelligent automation will help.

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International Programmers’ Day: Here’re 5 tips from the tech leaders across the industry

International Programmers’ Day, also known as the “Day of the Programmers” is celebrated on the 256th day of the year to honor the software innovators who continue to change the world, one program at a time.

The day is celebrated based on binary code. Represented by an eight-bit byte, 256 equals 2 to the eighth power. The digit makes it the highest power of 2 that is less than 365. When translated to binary code, the day reads
1 0000 0000. Special, isn’t it?

Since this day is marked to honor and celebrate their nature of innovation, we at TechGig thought to make it more endearing by bringing in advice from the tech leaders across the IT industry. Let’s see what they have to say about the remarkable day.

Brijesh Balakrishnan, SVP – Talent Fulfilment & Digital at CSS Corp- “Fundamental knowledge across a variety of technologies is imperative to stay ahead of the curve, and to scale in this constantly changing technology ecosystem. This is the time to upskill and venture into synergistic learning skills. The onus is upon programmers to continue investing towards their growth and prowess in digital technologies and agile methodologies.”

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