Big data being the buzzword for everyone in 2015, after a year of skepticism, has seen the confidence in big data
solutions up by 60% compared to last year. But in answering the question of how to ensure better customer
experience, big data is not an answer by itself. Successful Analytics competency is not just about getting the right data together for actionable foresights but also the framework/competency to get there quickly, efficiently and economically.