While considering moving to the cloud, the first task that businesses face is establishing the business case for cloud. There are several benefits that cloud delivers – cost savings, improved agility, scalability and flexibility. Often, businesses compare the unit cost of a cloud resource to the same in a physical data center. In this process, however, they ignore several key business benefits that cloud can deliver. The correct way to look at it is to consider all the cost elements and the business benefits that cloud delivers in the cost equation. After all, if cloud services have a lower total cost than a do-it-yourself dedicated solution, you will have a stronger business case to use them.