The digital advertising landscape is rapidly changing – it is getting speedier and smarter. ‘ Ad buyers’ now specify the type of audience and the price. They use ad exchanges or real-time bidding (RTB) to buy space on websites that match their requirements, all in a few seconds. These changes require publishers to get smarter as well. Our client understood the needs of publsihers and addressed them with a first-of-its-kind advertising business management solution. The company however used manual processes for inventory forecasting. To weed out inefficiences that manual processes brought in and raise the level of analytics for forecasting, the company turned to its long-term partner – CSS Corp. We adeptly addressed their needs wth a Hadoop-based big data solution that crunches terabytes of data in a matter of seconds. The result? An increase in revenue with the new inventory consolidation and forecasting capabilities added to the company’s flagship solution!