On-demand support delights customers with convenient, intelligent and extraordinary experiences. With the onset of the digital age, customer support is headed toward being on demand—not just always “on,” but also always relevant, responsive to consumer desire. The holy grail is of course, on support i.e. resolution of issues, even before they occur. Today, enterprises have started investing in On-demand support capabilities to serve their customers far more efficiently. The rationale for On-demand support and the phases involved in creating an On-demand support model are explained in detail in this thought paper.