Today, support organizations needs to reorient their goals and performance measures for creating an effective support environment to provide a superlative customer experience. But not many realize that data accumulated during the course of support operations holds the key to a large number of added efficiencies and excellence in support and services. Efficiently analyzing this data generated on a large scale can be the differentiating factor for them. It is time to realize Big Data with SMART Analytics can play a key role in this dynamics, adding superlative value to customer experience and business.