Establish accountability for strategy, policy, and standards by managing content related decisions. It is no longer enough to create extraordinary content that is aligned with your business objectives and customer needs. Brands and businesses need a governance mechanism to manage the content supply chain. A well-designed model can reduce the creation cost, ensure a higher return on content and most importantly bring ROI by optimizing customer experience. For quick TATs and efficiency in a world of multiple channels and connected devices, content governance and automation becomes imperative.
At CSS Corp, we help businesses: