Reshape your business strategies with real-time and meaningful insights. For more than a decade, Web Analytics was seen as a means to measure the number of visitors, increase brand awareness and check the click-through behavior of the customers. But its only in recent years that this stream has started gaining prominence.
Web Analytics is the lifeblood of the search functionality. It plays a key role in analyzing data that helps enhance a marketing campaign, drive home the right message to the right customer, and achieve high RoI for your campaign budget. It not only helps optimize your campaign but results in acquiring new customers without increasing the onboarding costs and brings in revenues by targeting the right customer.
CSS Corp Solutions Includes:
Behavioral Cohorting: Not just how the conversion happens but the ‘Why’ of it
A/B Testing: Create multiple variations of a web page, analyze click behavior and pinpoint the positive attributes
Tag Management: Easier remarketing with auto-event tracking
Customer Journey Analysis: Gain insights into brand awareness, customer acquisition, influence analytics, and customer reaction